All posts for "usability testing" tag

UX Research - The active role of participants and facilitators

Published
1st December 2014
by 
Vicky Brown
Category:
UX Research - The active role of participants and facilitators

The roles and experiences of both the user and facilitator within the usability testing process need to be considered as an active, contributory factor in the outcomes of traditional usability testing. When a user comes into our test lab to volunteer for a usability testing session, we need to acknowledge that they are a not simply a unanimous voice of our audience but a person entering a novel environment, with all of the concerns and behaviours that entails.

How to get the best ROI from your investment in UX

Published
1st July 2014
by 
Juliet Richardson
Category:
How to get the best ROI from your investment in UX

Briefing someone on a potential new UX project can be a difficult task. You’ve decided what is needed, budget accordingly and hire an agency or individual to do the job. However, sometimes you find at the end that you don’t necessarily get the results you were hoping for.

User testing for iOS devices

Published
5th November 2010
by 
Nomensa
Category:
User testing for iOS devices

For the last couple of months we have been bombarded with figures about Apple’s massive success. Over 120 million devices sold and 6.5 billion app downloads are astonishing figures. One could think that all apps in the App Store are amazing because everybody is downloading them! That, unfortunately, is far from true. The vast majority of apps are just downloaded to try them out, and then dismissed after some weeks or even days.

Investigation or Interrogation? Don't let mirrors spoil your results!

Published
1st May 2009
by 
Juliet Richardson
Category:
Investigation or Interrogation? Don't let mirrors spoil your results!

Usability testing is a great way to connect with the actual users of your website and to understand not only what issues and problems users have when trying to use your site, but also what they like and what is working well.

Can your users find their way around your website, select products and successfully complete a journey to the shopping basket without getting lost or frustrated? Or is there a key piece of information your users cannot find? It is here that usability testing comes in. Usability testing closes the gap between thinking you know how your users behave and knowing why they behave they way they do. Closing this gap will result in dramatic increases in customer satisfaction, conversion rates and profitability.