The roles and experiences of both the user and facilitator within the usability testing process need to be considered as an active, contributory factor in the outcomes of traditional usability testing. When a user comes into our test lab to volunteer for a usability testing session, we need to acknowledge that they are a not simply a unanimous voice of our audience but a person entering a novel environment, with all of the concerns and behaviours that entails.
All posts for "usability testing" tag
How to get the best ROI from your investment in UX
Briefing someone on a potential new UX project can be a difficult task. You’ve decided what is needed, budget accordingly and hire an agency or individual to do the job. However, sometimes you find at the end that you don’t necessarily get the results you were hoping for.
4 ways to support an older website user
Ever wondered why older generations have a reputation for being bad with technology? Or even how to design for older users?
User testing for iOS devices
For the last couple of months we have been bombarded with figures about Apple’s massive success. Over 120 million devices sold and 6.5 billion app downloads are astonishing figures. One could think that all apps in the App Store are amazing because everybody is downloading them! That, unfortunately, is far from true. The vast majority of apps are just downloaded to try them out, and then dismissed after some weeks or even days.
Investigation or Interrogation? Don't let mirrors spoil your results!
Usability testing is a great way to connect with the actual users of your website and to understand not only what issues and problems users have when trying to use your site, but also what they like and what is working well.
Can your users find their way around your website, select products and successfully complete a journey to the shopping basket without getting lost or frustrated? Or is there a key piece of information your users cannot find? It is here that usability testing comes in. Usability testing closes the gap between thinking you know how your users behave and knowing why they behave they way they do. Closing this gap will result in dramatic increases in customer satisfaction, conversion rates and profitability.