All posts for "user experience" tag

Is your business suffering from experience drag?

Published
27th January 2020
by 
Alex Metcalf and Simon Norris
Category:
Is your business suffering from experience drag?

Experience drag is a long-term build-up of poor UX design and management decisions that drag you back when you try to create great digital experiences. Simon Norris and Alex Metcalf explore the antidote.

When to consider UX illustration in experience design

Published
18th September 2019
by 
Emily Trotter
Category:
When to consider UX illustration in experience design

It’s an exciting time for UX illustration. It’s easy to see, and enjoy the benefits of a well executed illustration within a digital experience, but how did it get there? Emily Trotter shares her learnings to help demystify the practice of UX illustration within digital experience design.

How to disrupt your business competitors

Published
26th October 2017
by 
Henry Carroll
Category:
How to disrupt your business competitors

In November 2017, Nomensa's CEO and Founder, Simon Norris and Strategic UX Consultant, Alex Metcalf, held a webinar on how the likes of Uber, Airbnb and Spotify adopt a superior UX strategy in their quest for market differentiation and leadership.

S=R/E or How I’ve Learned to Let Go of Delight

Published
13th July 2016
by 
Interact Guest Author
Category:
S=R/E or How I’ve Learned to Let Go of Delight

Stephen Hawking, in writing the introduction to “A Brief History of Time” reported the long-standing folk rule about science writing for lay audiences: Sales cut in half for every equation he introduced in his book. Two things about that: A) I can’t find any authoritative source for the original notion and 2) what does that mean for this article when the title is an equation?

What is a UX Strategy, and why do I need one?

Published
16th February 2016
by 
Simon Norris
Category:
What is a UX Strategy, and why do I need one?

Simon Norris explains how a successful UX strategy and the resulting high level of UX maturity can help a business protect from digital disruption whilst gaining a competitive advantage and providing both consumer and business value.