All posts for "user experience design" tag

Design Principles at the Cinema: a UX Consultant's tale

Published
4th November 2015
by 
Joe Marriott
Category:
Design Principles at the Cinema: a UX Consultant's tale

As a UX consultant I often find it difficult to avoid or ignore poor design, particularly in the digital world. One rather damp weekend back in August I was taken to the cinema to watch the Pixar film Inside Out. On arrival, none of the traditional ticket windows were manned leaving me in the hands of the self-service ticket machines. The resulting experience led me to conclude that the designer(s) failed to adhere to some of the most basic design principles, as I will now demonstrate.

Sign up for an exclusive preview of "Viva La Digital: Digital First 2015 and beyond"

Published
3rd June 2015
by 
Henry Carroll
Category:
Sign up for an exclusive preview of "Viva La Digital: Digital First 2015 and beyond"

'Viva La Digital: Digital First 2015 and beyond' is a glimpse into the future of strategic user experience.  

In this paper, Simon Norris explores the benefits of embedding a Digital First philosophy into an organisation and the commercial effect that superior user experience can have on an organisation when applying digitally ecological thinking. 

Infinite scrolling is probably not a good idea for your website

Published
27th May 2015
by 
Ana Crespo
Category:
Infinite scrolling is probably not a good idea for your website

What do Facebook and Time.com have in common? Despite having very different purposes -the former a social media site and the latter a renowned magazine- both incorporated infinite scrolling in their designs. Find out why it may not be a good idea to incorporate this into your website.

User testing, beyond usability

Published
30th March 2015
by 
James Coston
Category:
User testing, beyond usability

Usability testing is a fundamental element of web design. By exploring the performance of a website, app or piece of software, issues that may impact brand experience can be limited and controlled.

Design personas or digital profiling - which will you use? Part 2

Published
25th February 2015
by 
Frances Campbell
Category:
Design personas or digital profiling - which will you use? Part 2

This article is the second of a two-part series exploring design personas and digital profiling. Part one looked at exactly what design personas are, but I will now focus on the importance of digital audience profiling and segmentation, and how marketing personas or digital audience profiles can be used. 

PART 2

Experiential Gestalt - going beyond a user journey

Published
13th February 2015
by 
Simon Norris
Category:
Experiential Gestalt - going beyond a user journey

We are living in a world that is becoming increasingly more digital, which has implications for everyone from both business to personal usage.  Digital touches every part of our lives and this is why a new way of thinking is essential to ensure better design for the future.

Simon Norris, CEO of Nomensa, shares his views on the future of design and the importance of pushing the boundaries of possibility to shape experiences and interactions in a digital world.  

Design personas or digital profiling – which will you use? Part 1

Published
3rd February 2015
by 
Frances Campbell
Category:
Design personas or digital profiling – which will you use? Part 1

Design personas and marketing personas (or digital profiles) are often confused. They can both be used to propel site designs to the next level but they serve very different purposes. Part 1 of this article describes design personas, whilst Part 2 explains the importance of digital audience profiling and segmentation and how marketing personas or digital audience profiles can be used.

PART 1