All posts for "user experience design" tag

Design Principles at the Cinema: a UX Consultant's tale

Published
4th November 2015
by 
Joe Marriott
Category:
Design Principles at the Cinema: a UX Consultant's tale

As a UX consultant I often find it difficult to avoid or ignore poor design, particularly in the digital world. One rather damp weekend back in August I was taken to the cinema to watch the Pixar film Inside Out. On arrival, none of the traditional ticket windows were manned leaving me in the hands of the self-service ticket machines. The resulting experience led me to conclude that the designer(s) failed to adhere to some of the most basic design principles, as I will now demonstrate.

UX Maturity: The Reality of Performance

Published
10th July 2015
by 
Simon Norris
Category:
UX Maturity: The Reality of Performance

Simon Norris spoke at UX STRAT Europe on 4 June 2015, using examples which take you through the process, from brief to pitch, through strategy development and beyond from Nomensa's engagement with Liberty Global to create a Pan-European Brand-Agnostic UX Strategy. In this article, you'll find examples and thinking that is applicable to all UX Strategy development whilst also highlighting aspects that will be specific and unique to Liberty Global.

Sign up for an exclusive preview of "Viva La Digital: Digital First 2015 and beyond"

Published
3rd June 2015
by 
Henry Carroll
Category:
Sign up for an exclusive preview of "Viva La Digital: Digital First 2015 and beyond"

'Viva La Digital: Digital First 2015 and beyond' is a glimpse into the future of strategic user experience.  

In this paper, Simon Norris explores the benefits of embedding a Digital First philosophy into an organisation and the commercial effect that superior user experience can have on an organisation when applying digitally ecological thinking. 

User testing, beyond usability

Published
30th March 2015
by 
James Coston
Category:
User testing, beyond usability

Usability testing is a fundamental element of web design. By exploring the performance of a website, app or piece of software, issues that may impact brand experience can be limited and controlled.

Design personas or digital profiling - which will you use? Part 2

Published
25th February 2015
by 
Frances Campbell
Category:
Design personas or digital profiling - which will you use? Part 2

This article is the second of a two-part series exploring design personas and digital profiling. Part one looked at exactly what design personas are, but I will now focus on the importance of digital audience profiling and segmentation, and how marketing personas or digital audience profiles can be used. 

PART 2

Experiential Gestalt - going beyond a user journey

Published
13th February 2015
by 
Simon Norris
Category:
Experiential Gestalt - going beyond a user journey

We are living in a world that is becoming increasingly more digital, which has implications for everyone from both business to personal usage.  Digital touches every part of our lives and this is why a new way of thinking is essential to ensure better design for the future.

Simon Norris, CEO of Nomensa, shares his views on the future of design and the importance of pushing the boundaries of possibility to shape experiences and interactions in a digital world.