Personas are archetypes that bring to life a particular set of users in a useful and reliable way. Andrew Grimes, Principal User Experience Consultant at Nomensa discusses when to use them and why.
All posts for "user needs" tag
Infinite scrolling is probably not a good idea for your website
What do Facebook and Time.com have in common? Despite having very different purposes -the former a social media site and the latter a renowned magazine- both incorporated infinite scrolling in their designs. Find out why it may not be a good idea to incorporate this into your website.
Simplicity- It's complicated
Don Norman ‘the guru of workable technology’ recently posted an article questioning the concept of simplicity in design, proposing that it is not the ‘answer’ to usability after all, and it is highly overrated. His theory is controversial- not only does it go against the traditional principles of design; it contradicts things he has written about himself in his award winning books design of everyday things and emotional design.