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All posts for "UX" tag
UX Design - Defining brand experiences in a digital world
Tim Blass, Nomensa's Principal UX Consultant, looks at digital experience and brand interpretation and dispelling the 'brand promise' myth.
Wirehive 100: Designing with a Branson brand mentality
Find out about our three shortlisted entries in the Wirehive 100 awards!
Does your design support your business?
This article discusses the importance of understanding how your business models work to support your digital design and therefore your user experience.
S=R/E or How I’ve Learned to Let Go of Delight
Stephen Hawking, in writing the introduction to “A Brief History of Time” reported the long-standing folk rule about science writing for lay audiences: Sales cut in half for every equation he introduced in his book. Two things about that: A) I can’t find any authoritative source for the original notion and 2) what does that mean for this article when the title is an equation?
UX Mastery: Beyond the Buzzwords
Demand for UX services is currently high, as reflected in the huge number of openings for UX professionals within the job market. However, when demand outstrips supply, how do you find the people who have truly mastered UX? As demand rises, prices tend to increase to reflect the increased demand. This can mean that higher prices don’t necessarily reflect higher quality. So, how do you spot quality?
Show Me the Money: Making Digital Tangible
Three years ago, I was asked a simple question by one of the Executive Directors at a leading UK Financial Services brand: “How can we make digital, tangible?” - If I had a time machine, I would love to be able to go back to that moment in 2013 when I was asked the original question and respond as I have in this article.
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