Joe Knowles - Principal UX Consultant - looks at how ethnographic research provides rich and deep user insights and explores why it is often overlooked and underused.
All posts for "UX Research" tag
UX Design - Defining brand experiences in a digital world
Tim Blass, Nomensa's Principal UX Consultant, looks at digital experience and brand interpretation and dispelling the 'brand promise' myth.
UX Design - 5 Reasons to use Paper Prototypes
Paper prototypes are an excellent and cheap tool to get feedback on early designs, but they are not as popular as other UX techniques. Ana Crespo explores why, how and when to sue them in a project.
UX research - How to select the right method
The other day a colleague asked, “what is the difference between qualitative and quantitative user research?” This is typically answered by saying that one gives you numbers; the other gives you more in-depth insight.
It sparked a bit of a debate. Is it that easy, and is that the whole story?
Framing UX research questions
This short video provides advice about user research to avoid incorrect results, bad decisions and ultimately a sub-optimal product.
How to get the best ROI from your investment in UX
Briefing someone on a potential new UX project can be a difficult task. You’ve decided what is needed, budget accordingly and hire an agency or individual to do the job. However, sometimes you find at the end that you don’t necessarily get the results you were hoping for.