All posts for "UX Research" tag

What is ethnographic research?

Published
1st November 2018
by 
Joe Knowles
Category:
What is ethnographic research?

Joe Knowles - Principal UX Consultant - looks at how ethnographic research provides rich and deep user insights and explores why it is often overlooked and underused.

UX Design - 5 Reasons to use Paper Prototypes

Published
15th December 2015
by 
Ana Crespo
Category:
UX Design - 5 Reasons to use Paper Prototypes

Paper prototypes are an excellent and cheap tool to get feedback on early designs, but they are not as popular as other UX techniques. Ana Crespo explores why, how and when to sue them in a project.

UX research - How to select the right method

Published
20th January 2015
by 
Juliet Richardson
Category:
UX research - How to select the right method

The other day a colleague asked, “what is the difference between qualitative and quantitative user research?” This is typically answered by saying that one gives you numbers; the other gives you more in-depth insight.

It sparked a bit of a debate. Is it that easy, and is that the whole story?

How to get the best ROI from your investment in UX

Published
1st July 2014
by 
Juliet Richardson
Category:
How to get the best ROI from your investment in UX

Briefing someone on a potential new UX project can be a difficult task. You’ve decided what is needed, budget accordingly and hire an agency or individual to do the job. However, sometimes you find at the end that you don’t necessarily get the results you were hoping for.