All posts for "UX Research" tag

Running remote user research for NHS England and NHS Improvement

Published: 25th June 2020
by: Joshua Avern
Category:

Running remote user research for NHS England and NHS Improvement

Graduate UX Consultant Joshua Avern shares his advice and insight garnered through a recent project for NHS England and NHS Improvement.

12 things that inspire us to be better UXers

Published: 7th May 2020
by: Steven Shukor
Category:

12 things that inspire us to be better UXers

We put our UX team on the spot to bring you 12 things that inspire them to be better at what they do. Health warning: reading this blog post may lead to temporary brain expansion.

Five digital tactics to beat service overload

Published: 28th April 2020
by: Alex Metcalf and Simon Norris
Category:

Five digital tactics to beat service overload

COVID-19 has resulted in unforeseen demands on many organisation's digital infrastructures. Here, Nomensa CEO Simon Norris and UX consultant Alex Metcalf, share their expertise on how UX measures can help overcome service overload.

Does your website need a UX health check?

Published: 29th April 2019
by: Brendan Lancaster
Category:: UX Research

Does your website need a UX health check?

Brendan Lancaster - Senior UX Consultant - looks at some simple ways to perform a UX health check of the effectiveness of your digital service, suggesting ways to measure what’s needed to optimise your online customer journeys.

What is ethnographic research?

Published: 1st November 2018
by: Joe Knowles
Category:: UX Research

Service Design

What is ethnographic research?

Joe Knowles - Principal UX Consultant - looks at how ethnographic research provides rich and deep user insights and explores why it is often overlooked and underused.

UX Design - Defining brand experiences in a digital world

Published: 20th November 2017
by: Tim Blass
Category:: UX

UX Design

UX Research

UX Design - Defining brand experiences in a digital world

Tim Blass, Nomensa's Principal UX Consultant, looks at digital experience and brand interpretation and dispelling the 'brand promise' myth.

5 Reasons to use Paper Prototypes in UX

Published: 15th December 2015
by: Ana Crespo
Category:: UX

UX Design

5 Reasons to use Paper Prototypes in UX

Paper prototypes are an excellent and cheap tool to get feedback on early designs, but they are not as popular as other UX techniques. Ana Crespo explores why, how and when to sue them in a project.

How to select the right method in UX research

Published: 20th January 2015
by: Juliet Richardson
Category:: UX Research

UX Strategy

How to select the right method in UX research

The other day a colleague asked, “what is the difference between qualitative and quantitative user research?” This is typically answered by saying that one gives you numbers; the other gives you more in-depth insight.

It sparked a bit of a debate. Is it that easy, and is that the whole story?