All posts for "UX Strategy" tag

Customer focus - How to lead your market

Published
16th October 2018
by 
Simon Norris and Alex Metcalf
Category:
Customer focus - How to lead your market

Simon Norris - Nomensa's Founder & CEO - and Alex Metcalf - Principal UX Consultant - explore the value of customer focus and why every 'architect' in your organisation needs to understand why the whole is always greater than the sum of its parts.

How seeing differently is an act of design

Published
25th September 2018
by 
Simon Norris
Category:
How seeing differently is an act of design

Simon Norris - Nomensa's Founder & CEO - explores how Proctor & Gamble worked with a design firm to combine creativity with scientific methodology for the development of a new floor cleaner.

What is UX Strategy?

Published
8th August 2018
by 
Charlie Martin
Category:
What is UX Strategy?

Charlie Martin - Lead Experience Strategist - explores what UX Strategy is and how you can formulate a strategy to differentiate you from competitors.

Strategic UX - What's the value? Part 2

Published
16th January 2018
by 
Simon Norris and Alex Metcalf
Category:
Strategic UX - What's the value? Part 2

What is strategic UX and how can it benefit your business? Nomensa's Founder and CEO, Simon Norris, looks at why UX strategy should be considered as part of the overall ‘design’ vision, using Slack.com as an example.

How to improve your UX strategy

Published
2nd November 2017
by 
Simon Norris
Category:
How to improve your UX strategy

How would you defend against disruption? How do you become a disruptor? These are the questions that get answered in our latest whitepaper - read about unicorn businesses and how they achieve success.

UX Mastery: Beyond the Buzzwords

Published
14th June 2016
by 
Juliet Richardson
Category:
UX Mastery: Beyond the Buzzwords

Demand for UX services is currently high, as reflected in the huge number of openings for UX professionals within the job market. However, when demand outstrips supply, how do you find the people who have truly mastered UX? As demand rises, prices tend to increase to reflect the increased demand. This can mean that higher prices don’t necessarily reflect higher quality. So, how do you spot quality?