Simon Norris - Nomensa's Founder & CEO - and Alex Metcalf - Principal UX Consultant - explore the value of customer focus and why every 'architect' in your organisation needs to understand why the whole is always greater than the sum of its parts.
All posts for "UX Strategy" tag
How seeing differently is an act of design
Simon Norris - Nomensa's Founder & CEO - explores how Proctor & Gamble worked with a design firm to combine creativity with scientific methodology for the development of a new floor cleaner.
What is UX Strategy?
Charlie Martin - Lead Experience Strategist - explores what UX Strategy is and how you can formulate a strategy to differentiate you from competitors.
The value of making experience your business
Will Wellesley-Davies, Principal User Experience Designer, attended this year's Adobe Summit in London. In this article, he shares his key take-aways from the event.
Strategic UX - What's the value? Part 2
What is strategic UX and how can it benefit your business? Nomensa's Founder and CEO, Simon Norris, looks at why UX strategy should be considered as part of the overall ‘design’ vision, using Slack.com as an example.
Creating a brand the UX agency way
Nomensa's Principal User Experience Consultant, Tim Blass, looks at some of the practical aspects behind creating a new brand with a user-centred design.
How to improve your UX strategy
How would you defend against disruption? How do you become a disruptor? These are the questions that get answered in our latest whitepaper - read about unicorn businesses and how they achieve success.
UX Mastery: Beyond the Buzzwords
Demand for UX services is currently high, as reflected in the huge number of openings for UX professionals within the job market. However, when demand outstrips supply, how do you find the people who have truly mastered UX? As demand rises, prices tend to increase to reflect the increased demand. This can mean that higher prices don’t necessarily reflect higher quality. So, how do you spot quality?
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