Usability testing is a fundamental element of web design. By exploring the performance of a website, app or piece of software, issues that may impact brand experience can be limited and controlled.
All posts for "uxd" tag
Industry commentary: Is a picture worth a thousand words?
Has the world become too visual? That was the question posed by Will Self recently in the Point of View slot on BBC Radio 4. He argues that we have a world that is now too image-rich and puts the case that he now considers himself to be “post-image”. Now, it is obviously Will’s job in the Point of View slot to be provocative, but it does raise some interesting questions about text and image and whether, in today’s digital world, we have become too greedy for images as Will argues.
Design personas or digital profiling - which will you use? Part 2
This article is the second of a two-part series exploring design personas and digital profiling. Part one looked at exactly what design personas are, but I will now focus on the importance of digital audience profiling and segmentation, and how marketing personas or digital audience profiles can be used.
Experiential Gestalt - going beyond a user journey
We are living in a world that is becoming increasingly more digital, which has implications for everyone from both business to personal usage. Digital touches every part of our lives and this is why a new way of thinking is essential to ensure better design for the future.
Simon Norris, CEO of Nomensa, shares his views on the future of design and the importance of pushing the boundaries of possibility to shape experiences and interactions in a digital world.
Design personas or digital profiling – which will you use? Part 1
Design personas and marketing personas (or digital profiles) are often confused. They can both be used to propel site designs to the next level but they serve very different purposes. Part 1 of this article describes design personas, whilst Part 2 explains the importance of digital audience profiling and segmentation and how marketing personas or digital audience profiles can be used.
Online photography — tips from our user testing
Photography is one of the most powerful ingredients you can use on your website. This article gives some insight into what makes a good picture for user testing and helps you organise your photography content.
Why fidelity matters: good with users and bad with clients
Typically, when fidelity gets mentioned in a user experience (UX) context we often hear it paired with the word wireframe. Fidelity is more commonly known in its abbreviated form either as low-fi or high-fi. Yet, we feel fidelity has so much more to offer. We can use it as a tool to design meaning.
This article will explore the idea of using fidelity to build a common understanding - a shared meaning. It builds on a presentation given in February '12 to the Bristol Usability Group.
Forms part two - Pace and Balance
The shockingly high dropout statistics you will undoubtedly find if you probe into an average online form’s analytics begs the question: ‘Why are they so difficult to get through?’ Often they are not actually difficult; they are just boring.
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