Created following the 2016 EU referendum, DIT plays a central role in encouraging British businesses to export and attracting overseas investment. Its digital content teams are responsible for thousands of pages of DIT content across platforms and services. The DIT's web pages on GOV.UK and great.gov.uk receive around 100,000 visits a month.
DIT needed to be certain that it had the right resources in place to cater for any EU Exit scenario while continuing to meet the needs of its thousands of daily users for more high quality content. Some of the challenges included:
- Content on GOV.UK needed an urgent overhaul to make it more user focused
- There were content gaps relating to import regulations of other nations
- Support the on-going effort to breakdown silos and embed agile working practices
- Ensure EU Exit information on trade agreements and exporting better meets user needs
- User journeys between the DIT's different platforms and services needed improving
It's been quite a ride.
As one of the government departments responsible for making a success of EU Exit, DIT was, and continues to be, under considerable pressure to deliver for UK PLC.
What we delivered
- Transformed existing content on GOV.UK and great.gov.uk to make it more user-focused
- Created and updated content, as per Government Digital Service (GDS) standards
- Produced videos and animations to support user journeys
- Improved user journeys between different platforms and services
- Provided content strategy support to 10 digital services teams
- Audited content and advised on taxonomy and improved tagging
- Produced training materials to help scale content operation
- Put in place appropriate metrics to measure content and tools performance