Gaining more than just a commitment to visit
Since the relaunch in April 2015, the website’s performance has improved significantly compared to the previous year. Based on the period April to November 2015 some of The Eden Project’s educational resources are now also appearing in the top 10 most visited pages, traffic to charity-focused pages has risen by 6%, and the organisation has been delighted by comments from the public such as:
“We were considering a visit but were hesitant due to the distance away. Having looked at your website it is now a definite… it is brilliant. Easy to use and navigate with absolutely everything you need to know.”
Drawing on Drupal to guide the design process through a core set of user journeys
With extensive experience in the charity and visitor attraction sectors, we set about rebuilding The Eden Project site on a responsive framework using Drupal.
By implementing a research-based approach and working in close collaboration with The Eden Project team, we created a core set of user journeys that guided the subsequent design work following extensive on-site user research, internal stakeholder interviews and usability testing.
As such, landing pages have been carefully designed to provide an at-a-glance overview of all that The Eden Project has to offer. A simple navigation structure routes users quickly to the information they’re looking for, whether that’s opening times, lesson plans, sustainability tips or volunteering opportunities.