Liberty Global’s different markets all performed well, but their strengths varied; for example, some excelled at selling, while others were leaders in customer retention and care. The single strategy we developed enabled a series of digital solutions, built on the same platform, that helped them to share this knowledge and generate greater cohesion between the markets.
An insight-driven framework for optimum agility
We began with Virgin Media Ireland’s consumer site. This programme of digital transformation was underpinned by an insight-driven framework, formed of IA, design templates and component library, that drastically enhanced key sales journeys, maximised acquisition, provided seamless onboarding and improved retention.
The robustly tested design patterns, templates and technical component library were stored in the centralised experience platform: Adobe Experience Manager. Crucially, this B2C offering was flexible enough to be rapidly applied to Liberty Global’s B2B Pan-European market – where they had set their sights set next.