As a charity that relies on these hardworking volunteers, Girlguiding recognised that it needed to invest in their experience in order to improve retention and loyalty, and ultimately secure its future as an organisation.
The crowning jewel of this effort to improve volunteer experience would be a new learning and development platform. The charity wanted to create a tool that would reward its enthusiastic volunteers with chances for them to learn, grow and be recognised. This platform would do more than just offer training. It would champion personal development and encourage volunteers to embrace new challenges within not only their roles, but also professionally and personally.
This project is one of many within a programme of work with Girlguiding. So far, we've earned our badges in user research, accessibility and design, when we helped Girlguiding to improve the digital and physical inclusivity of their volunteers’ experience. For this case study, however, we'll be focusing on their vision for their Volunteer Learning and Development Platform.
Transforming volunteer training
Before we could advise Girlguiding on a technical solution for their learning and development platform, we conducted a 12-week Discovery to identify user needs and the charity's technical capacity. We were committed to unearthing user-centred recommendations, but our approach always considers the strategic future of our clients as well. Our goal was to lead the organisation towards an end solution that could leverage ground breaking data, accessing ongoing insight about their volunteers, and enabling them to stay on the edge of innovation.
Girlguiding wanted to improve transparency, as well as recognition and development. This would be delivered through high-quality, rewarding, and impactful learning and training materials that met the needs of the volunteers. Additionally, it placed emphasis on delivering not only an improved experience of learning, but effective administration and consistent onboarding.
Our task can be summed up in four, core aims:
- Support and encourage volunteers to progress in their personal development
- Enable transparency around each volunteers' efforts and achievements so that they can receive appropriate recognition and rewards
- Improve the experience of learning, take the strain away from admin and move to a more flexible volunteering experience
- Provide evidence and analysis to support the goals and direction of Girlguiding’s 2020 strategy.