The true story behind winning two prestigious accolades at the 2020 WMO International Weather Awards actually dates back to when the Met Office and Nomensa formed a partnership in 2017.
At that time, the app was already popular but the Met Office wanted to put user research at the heart of design thinking. They believed this cultural shift could achieve much more for users and would encourage the organisation to be less introspective.
The result has been a trusted relationship between agency and client and a journey of transformation to a user-centred culture. Along the way the Met Office embraced an agile, multi-disciplinary way of working and developed a conversation with its audience that is now fundamental to the app’s design roadmap.
Relied upon by millions and respected by international peers
To date, the app serves over 2 million active users and enjoys and an approval rating of 4.7 on the app store and 4.5 on Google play.
In the WMO International Weather Awards (Dec 2020) we were delighted to hear that app had been voted the Winner in the following categories;-
- Forecasts and information (an award for information content – usefulness, reliability, quantity and quality of information)
- Weather warnings (specialised apps)