Whitepapers

Journeys with Unicorns

Journeys with Unicorns: Excellence in User Experience' takes a look at what makes the likes of Airbnb, Spotify and Uber so successful.
 
In this paper, Simon Norris and Alex Metcalf reveal six characteristics and associated perspectives on how some of the famous unicorns are delivering superior UX in their quest for market differentiation and leadership. 

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