How to achieve customer focus

Businesses are always looking to provide greater value to their customers, as well as achieving greater profitability and market differentiation.

One modern approach to this is a relentless commitment to customer experience (CX). CX is the perception customers have about interacting with a business.

In Achieving Customer Focus, Simon Norris and Alex Metcalf look at the three commercial benefits of customer focus and provide an overview of the business transformation required to achieve it. 

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Authors
Simon Norris: Founder and CEO, Nomensa
Alex Metcalf: UX Consultant, Nomensa

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