Businesses are always looking to provide greater value to their customers, as well as achieving greater profitability and market differentiation.
One modern approach to this is a relentless commitment to customer experience (CX). CX is the perception customers have about interacting with a business.
In Achieving Customer Focus, Simon Norris and Alex Metcalf look at the three commercial benefits of customer focus and provide an overview of the business transformation required to achieve it.
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Simon Norris: Founder and CEO, Nomensa
Alex Metcalf: UX Consultant, Nomensa