The Struggle for Existence - A Complex Machine in a Perfect State

In her 'Struggle For Existence' series, Hannah Tempest, Nomensa’s Head of Experience Delivery, explores how an idea’s lifecycle might survive its environment where ideas compete “red in tooth and claw” for survival.

In Part Three 'A Complex Machine in a Perfect State', Hannah describes how components are reused across the natural world, while others are dropped and mutations welcomed. By deploying lessons garnered from evolution, we can refresh, recycle and reuse our ideas, transforming them into multiple manifestations.

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For more on this subject, watch Hannah's talk 'The Struggle for Existence' at Interact London 2018 on YouTube

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