In her ‘Struggle For Existence’ series, Hannah Tempest, Nomensa’s Head of Experience Delivery, explores how an idea’s lifecycle might survive its environment where ideas compete “red in tooth and claw” for survival.

In Part Three ‘A Complex Machine in a Perfect State’, Hannah describes how components are reused across the natural world, while others are dropped and mutations welcomed. By deploying lessons garnered from evolution, we can refresh, recycle and reuse our ideas, transforming them into multiple manifestations.

Enter your details to view and download.

You can opt out at any time. Please view our Privacy Policy for more information.

Let's work together

We believe that creating groundbreaking experiences that make measurable differences in the way people live takes a special type of collaboration. Our team designs impactful experiences by leaning on the variety of capabilities and expertise within Nomensa to ensure our solution is bespoke to your needs. We believe collaboration is key, let’s work together.

Get in touch