In her ‘Struggle For Existence’ series, Hannah Tempest, Nomensa’s Head of Experience Delivery, explores how an idea’s lifecycle might survive its environment where ideas compete “red in tooth and claw” for survival.

In Part Two ‘Deviate or Die’ Hannah examines how environmental factors force organisms to variate, change and evolve – or risk being lost to time like the dodo. From animal examples to apps that make survival an art.

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