In her ‘Struggle For Existence’ series, Hannah Tempest, Nomensa’s Head of Experience Delivery, explores how an idea’s lifecycle might survive its environment where ideas compete “red in tooth and claw” for survival.

In Part One ‘On the Origin of the Species’, Hannah examines how apps must exist in a world of fickle users with quick-to-delete fingers and how under-performing apps face extinction, all competing for the same, vital resource: our attention.

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