Going for gold at the BIMA Awards 2022

We won a Gold BIMA Award in the B2C category for our work with Yuh!

A few of us attended the awards ceremony in London, unaware at the time whether we had won bronze, silver or gold. Read on for a recap of the evening and a reminder of the amazing work that went into this winning project.

Arriving at the venue

The layout and flow of an evening are always important – it’s a UX thing. This year’s BIMA Awards event certainly ticked many of the experience boxes you’d expect, and was a real credit to the well-oiled operation BIMA is known for.

The ceremony was held at London’s Proud Embankment, and entering the glitzy, impressive venue added to our excitement for the evening ahead. Red carpets, festive touches (including a polar bear statue!) and lively chatter filled the rooms.

The pre-awards entertainment was equally spectacular – a fabulous singer, a fire-breather and someone with muscles we never knew existed bending their body around ropes dangling from the ceiling.

Scooping the award

When it was announced that Nomensa won Gold in the B2C category, we couldn’t get up from our table fast enough. We were absolutely thrilled to be recognised for this project that we’re incredibly proud of, and so happy for our talented Yuh team whose creativity, innovation and hard work made this dream a reality.

Of course, our BIMA Award is a huge achievement for not just the project team but all of Nomensa, and represents our passion for and excellence in the FinTech space. It now sits proudly in our Bristol office reception, and reminds us of a wonderful evening each time we pass by.

Designing for disruption in the financial sector with Yuh

Conceived by the Swissquote banking group, the vision for Yuh was to create a neo-bank that put the pleasure of end user experience (not just great customer service) at the heart of its proposition. This was not to be just a good-looking brand summarised in a vanilla interface of features and functions.

We propelled growth by breaking down perceived barriers around investing and banking. Yuh would be playful in nature but still trustworthy and reassuring, consequently offering a bold challenge to the market. We created meaningful experiences by tapping into the plethora of data powering Swissquote’s trading and banking service.

Yuh already has around 60K users and the rollout is now on track to have 90-100,000 in Switzerland by this time next year. Yuh’s fast growing community of followers (around 10k) is consistently amassing 1,400 new ‘Yuhsers’ per week now carrying the app in their back pocket – a signal of the proposition’s strong fundamentals. Yuh is also the only App in Switzerland to have launched Fractional Shares open to more than 100 stocks, ETF’s and Trending Themes.

Read our case study to find out more about this fantastic project.

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If reading this post has inspired you to improve the experience you deliver to users, we’d love to hear from you!