Principal UX Consultant, Charlie Martin discusses how you can apply the principle of ‘Listen-Learn-Respond’ to help avoid the disconnect between an organisation and its users.
The majority of business leaders are well aware that design is a strategic weapon in delivering digital transformation, especially regarding the overall goal of creating a differentiated customer experience. But, what does this mean and how do you achieve it?
It's well worth doing user research when rolling out a product to other countries to ensure that your product will be successful worldwide. But how can you keep costs down and get the most from the research?
Fields as diverse as science, economics and interior design are replete with examples of the generative powers of two professionals working collaboratively with truly transformational consequences.
The popularity of The Internet of Things has soared over the last couple of years. If you are considering producing a connected device, how can you be sure it will actually be useful?
Principal UX Consultant, Charlie Martin, shares his top eight observations having made the switch from client to agency side when joining Nomensa in 2016.
Following the event we invited the Nomensans that attended (and who weren’t directly involved in the organisation of the event) to let us know what they thought about the talks.
How can you design innovative products that people actually want? How can you reduce the risk of getting it wrong and avoid investing in a costly flop?