Experience drag is a long-term build-up of poor UX design and management decisions that drag you back when you try to create great digital experiences. Simon Norris and Alex Metcalf explore the antidote.
Oliver Rouse, UX Consultant, explores the value of prototypes in UX design, sharing examples of different formats and how these can work for you.
Lauren Ellis, copywriter, explores how personas are used in UX design as archetypal characters who represent the needs, ambitions, goals and behaviours of a particular user segment.
Lauren Ellis, UX Copywriter, shares her thoughts on this year's Interact London and its message of how paying attention to process can make us better designers.
What does customer focus look like in practice and how do you elevate your organisation from your current level of customer focus to a new level of excellence? Simon Norris and Alex Metcalf explore through their recently developed Customer Focus Canvas.
Great experience has no ceiling and is hard to copy. In this blog post, Simon Norris - Nomensa's CEO and Co-Founder - and Alex Metcalf - UX Consultant - explore how you can deliver customer experience that's light years ahead of your competition and there’s little they can do about it.
From overbearing tone of voices to puns appearing in T&Cs, Lauren Ellis, a copywriter at Nomensa, asks: since when (and why) does every brand and their dog want to be her best buddy?
It’s an exciting time for UX illustration. It’s easy to see, and enjoy the benefits of a well executed illustration within a digital experience, but how did it get there? Emily Trotter shares her learnings to help demystify the practice of UX illustration within digital experience design.