Blog articles

Q&A with Usman Sheikh; Global Head of Design & Experimentation; Barclaycard Future Payments

Published
26th September 2016
by 
Interact Guest Author
Category:
Q&A with Usman Sheikh; Global Head of Design & Experimentation; Barclaycard Future Payments

Usman Sheikh is a highly experienced leader in design, customer experience and digital strategy. Currently the Global Head of Design & Experimentation Barclaycard Future Payments, he is one of many fantastic design leaders speaking at Interact London on 18 & 19 October.

UX is brand experience

Published
7th September 2016
by 
Ana Crespo
Category:
UX is brand experience

A few months ago, a friend was planning to catch a plane to visit London. We were on the phone, discussing her arrival as she tried to check-in online.

“The airline redesigned its website, it’s beautiful, but I can’t find where to do the check-in online”, she complained.

How to write a UX design brief without acting like a kid in a sweet shop

Published
23rd August 2016
by 
Juliet Richardson
Category:
How to write a UX design brief without acting like a kid in a sweet shop

Too often a brief for a website redesign reads like a shopping list for a kid in a sweet shop– every feature you’ve ever thought of is included, from search and complex filtering to interactive maps and videos.

What’s wrong with the “kid in a sweet shop” approach?

Wearing Your Heart on Your Interface

Published
17th August 2016
by 
Interact Guest Author
Category:
Wearing Your Heart on Your Interface

Pamela Pavliscak delves into the Internet of Emotionally Intelligent Things and discusses current emotional digital life, design with feeling and the future with new emotionally intelligent design.

S=R/E or How I’ve Learned to Let Go of Delight

Published
13th July 2016
by 
Interact Guest Author
Category:
S=R/E or How I’ve Learned to Let Go of Delight

Stephen Hawking, in writing the introduction to “A Brief History of Time” reported the long-standing folk rule about science writing for lay audiences: Sales cut in half for every equation he introduced in his book. Two things about that: A) I can’t find any authoritative source for the original notion and 2) what does that mean for this article when the title is an equation?

UX Mastery: Beyond the Buzzwords

Published
14th June 2016
by 
Juliet Richardson
Category:
UX Mastery: Beyond the Buzzwords

Demand for UX services is currently high, as reflected in the huge number of openings for UX professionals within the job market. However, when demand outstrips supply, how do you find the people who have truly mastered UX? As demand rises, prices tend to increase to reflect the increased demand. This can mean that higher prices don’t necessarily reflect higher quality. So, how do you spot quality?