Blog articles

How to develop a killer social media strategy

Published
4th December 2018
by 
Peter Kay
Category:
How to develop a killer social media strategy

Peter Kay - Social Media Strategist - looks at how social media in business has many applications and how, when you take time to work out the broader business objectives, you can create a strategy that delivers tangible results.

UX design and the case for illustration

Published
14th November 2018
by 
Kate Evans
Category:
UX design and the case for illustration

Senior UX Designer Kate Evans explores how illustration can have a positive effect on UX design and user experiences and shares her tips for when it should be considered during a design process.

What is ethnographic research?

Published
1st November 2018
by 
Joe Knowles
Category:
What is ethnographic research?

Joe Knowles - Principal UX Consultant - looks at how ethnographic research provides rich and deep user insights and explores why it is often overlooked and underused.

Customer focus - How to lead your market

Published
16th October 2018
by 
Simon Norris and Alex Metcalf
Category:
Customer focus - How to lead your market

Simon Norris - Nomensa's Founder & CEO - and Alex Metcalf - Principal UX Consultant - explore the value of customer focus and why every 'architect' in your organisation needs to understand why the whole is always greater than the sum of its parts.