Usman Sheikh is a highly experienced leader in design, customer experience and digital strategy. Currently the Global Head of Design & Experimentation Barclaycard Future Payments, he is one of many fantastic design leaders speaking at Interact London on 18 & 19 October.
This article discusses the importance of understanding how your business models work to support your digital design and therefore your user experience.
A few months ago, a friend was planning to catch a plane to visit London. We were on the phone, discussing her arrival as she tried to check-in online.
“The airline redesigned its website, it’s beautiful, but I can’t find where to do the check-in online”, she complained.
Too often a brief for a website redesign reads like a shopping list for a kid in a sweet shop– every feature you’ve ever thought of is included, from search and complex filtering to interactive maps and videos.
What’s wrong with the “kid in a sweet shop” approach?
Pamela Pavliscak delves into the Internet of Emotionally Intelligent Things and discusses current emotional digital life, design with feeling and the future with new emotionally intelligent design.
Robin Nash, UX consultant at Nomensa discusses how the UX Design team reflect on previous experiences to facilitate organisational learning.
Stephen Hawking, in writing the introduction to “A Brief History of Time” reported the long-standing folk rule about science writing for lay audiences: Sales cut in half for every equation he introduced in his book. Two things about that: A) I can’t find any authoritative source for the original notion and 2) what does that mean for this article when the title is an equation?
Demand for UX services is currently high, as reflected in the huge number of openings for UX professionals within the job market. However, when demand outstrips supply, how do you find the people who have truly mastered UX? As demand rises, prices tend to increase to reflect the increased demand. This can mean that higher prices don’t necessarily reflect higher quality. So, how do you spot quality?
