Blog articles

Reimagining customers’ digital needs post-coronavirus

Published
9th July 2020
by 
Simon Norris
Category:
Reimagining customers’ digital needs post-coronavirus

Nomensa CEO Simon Norris explores how and why customer behaviour has changed because of COVID-19. He asks: what are customers’ new digital needs post-coronavirus, and summarises some UX techniques you can use to better understand your audience’s specific needs.

The importance of microcopy

Published
21st May 2020
by 
Lauren Ellis
Category:
The importance of microcopy

Lauren Ellis, copywriter at Nomensa, outlines microcopy and explains why your business needs to start sweating the small stuff.

12 things that inspire us to be better UXers

Published
7th May 2020
by 
Steven Shukor
Category:
12 things that inspire us to be better UXers

We put our UX team on the spot to bring you 12 things that inspire them to be better at what they do. Health warning: reading this blog post may lead to temporary brain expansion.