Blog articles

Is your business suffering from experience drag?

Published
27th January 2020
by 
Alex Metcalf and Simon Norris
Category:
Is your business suffering from experience drag?

Experience drag is a long-term build-up of poor UX design and management decisions that drag you back when you try to create great digital experiences. Simon Norris and Alex Metcalf explore the antidote.

What's the value of prototyping in UX design?

Published
9th January 2020
by 
Oliver Rouse
Category:
What's the value of prototyping in UX design?

Oliver Rouse, UX Consultant, explores the value of prototypes in UX design, sharing examples of different formats and how these can work for you.

Why are personas so important in UX design?

Published
12th December 2019
by 
Lauren Ellis
Category:
Why are personas so important in UX design?

Lauren Ellis, copywriter, explores how personas are used in UX design as archetypal characters who represent the needs, ambitions, goals and behaviours of a particular user segment.

The Customer Focus Canvas: A free tool for improving your organisation’s customer focus

Published
12th November 2019
by 
Simon Norris and Alex Metcalf
Category:
The Customer Focus Canvas: A free tool for improving your organisation’s customer focus

What does customer focus look like in practice and how do you elevate your organisation from your current level of customer focus to a new level of excellence? Simon Norris and Alex Metcalf explore through their recently developed Customer Focus Canvas.

How to improve your UX capability

Published
14th October 2019
by 
Simon Norris and Alex Metcalf
Category:
How to improve your UX capability

Great experience has no ceiling and is hard to copy. In this blog post, Simon Norris - Nomensa's CEO and Co-Founder - and Alex Metcalf - UX Consultant - explore how you can deliver customer experience that's light years ahead of your competition and there’s little they can do about it.

Content strategy: Beware the chatty tone of voice

Published
9th October 2019
by 
Lauren Ellis
Category:
Content strategy: Beware the chatty tone of voice

From overbearing tone of voices to puns appearing in T&Cs, Lauren Ellis, a copywriter at Nomensa, asks: since when (and why) does every brand and their dog want to be her best buddy?

When to consider UX illustration in experience design

Published
18th September 2019
by 
Emily Trotter
Category:
When to consider UX illustration in experience design

It’s an exciting time for UX illustration. It’s easy to see, and enjoy the benefits of a well executed illustration within a digital experience, but how did it get there? Emily Trotter shares her learnings to help demystify the practice of UX illustration within digital experience design.