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Information architecture services | Nomensa
Content and Information Architecture (IA) Services


Content and Information Architecture (IA) Services

Content is how you connect with your audience. Good content builds trust, loyalty and drives engagement. Bad content drives people away.

At Nomensa, we’re passionate about content because we know how important it is for the user experience.

Content is more than just words. It’s images, videos, animations, charts and graphs, infographics, interactive tools, calculators and online forms which can all play a crucial role in getting your message across.

Consider your own content. Is it supporting your business goals? Is it what your audience needs? Simply put, is your content working as hard as it can?

Private and public sector experience

We are trusted by organisations of all sizes to deliver great content. Our clients include companies, central and local government, public sector bodies, charities and more.

To ensure your content reaches the widest possible audience, we design for all channels (websites, apps, chatbots and voice assistants) and devices (smartphones, computers, tablets and smartwatches).

Examples of how our content work has made a difference:

  • Search engine optimisation (SEO) and plain English content transformation led to a 264% increase in page views for the Rail Safety and Standards Board (RSSB)
  • Improved content findability, readability and SEO helped achieve a 6% drop in calls to customer support teams for Virgin Media Ireland
  • Provided flexible content design resources to support the Department of International Trade in a fast-moving Brexit landscape and tight deadlines
  • Digital transformation of the Met Office website, including a new information architecture and taxonomy to improve visibility of key content, led to a 41% increase in users
  • Redesign of RSPCA’s donation journey, with a focus on creating a personalised experience, boosted average gift amounts on touchscreen devices by up to 74%

What we can do for you

Like everything we do here, we take a user-centred approach to creating content. We consider your business goals, user needs and data research to produce clear, usable and accessible content which your audience will want to engage with.

Whether you want to increase sales, encourage online self-service or build brand awareness, our content solutions have a single objective: to help you meet your goals.

We offer a full range of content services for any size project thanks to our team of agile-trained content designers, content strategists, information architects, user researchers and data analysts.

Content strategy

To stand out, you don’t need more content, you need smarter content. Every piece of content you create should support your objectives. We help you plan, create, manage and distribute content more effectively.

Our services include:

  • Governance
  • Workflows
  • Omni-channel strategy
  • Content reviews
  • User research
  • Web analytics
  • Search engine optimisation (SEO)

How a content strategy benefits you:

A smart content strategy allows you to do more with less, saving time and money. It will help you reach and influence more people with properly targeted and high-quality content, giving you a serious competitive advantage.

Content design and UX writing

From marketing and social media to Government Digital Services (GDS), we create all types of content for different audiences. We help people get what they need simply and quickly using the most appropriate format, including text, video, graphics, animations, online forms and calculators. Our content is always in plain English, data-driven and SEO-friendly.

Our services include:

  • Content design
  • Copywriting
  • Content/tone of voice guides
  • Data visualisation
  • User interface/interactive design
  • Digital accessibility

How content design and UX writing benefit you:

Say goodbye to waffle. Your content will be clear, usable and accessible to all. It will also be designed with search engines in mind. Good content design builds trust between you and your audience, leading to increased engagement.

Bespoke accessibility guidance

We produce accessibility guidelines in plain English based on our audit of your digital estate. Our guidelines include accessibility checklists tailored to the specific roles and requirements of your digital teams, including content, research, design and development. We can also update your existing service manual to embed accessibility guidance into your design system. The guidelines can be periodically reviewed and updated using staff feedback.

Our services include:

How accessibility guidelines benefit you:
A set of written bespoke guidelines will help your organisation develop a culture of accessibility. We combine our expertise in content and accessibility to make the complex Web Content Accessibility Guidelines (WCAG) easy to understand and relevant to your organisation.

Information architecture (IA)

There’s no point having great content if people can’t find it. We organise, structure and label content to make it easier and quicker for people to find. We create scalable structures that allow for future growth.

Our services include:

  • Content mapping
  • Tree testing
  • Card sorting
  • Taxonomy
  • Prototyping
  • Usability testing
  • Navigation design

How IA benefits you:
A well designed IA is win-win. It not only makes it easier for people to find their way around your website or app, it also boosts your search engine ranking. And if your content is easier to find, it’s more likely to be used and shared.

Writing for the web training

Learn to design content that is clear, user-centred and accessible to all. Our training courses and workshops are tailored to your specific requirements. We work with examples of content taken from your digital resources.

Our services include:

  • Writing for the web best practice
  • How to identify user needs
  • Tone of voice training
  • How to write for search engines

How writing for the web training benefits you:
Our training is hands-on and aims to equip your teams with the latest content design tools and techniques so you can create high quality content in-house.

Let’s work together

Our content design and information architecture services help to provide coherence and coordination across all of your digital projects and products.

We'd love to hear from you

We drive commercial value for our clients by creating experiences that engage and delight the people they touch.

Email us:

Call us:
+44 (0) 117 929 7333

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