Blog
What’s the value of prototyping in UX design?
5 minutes, 58 seconds
Oliver Rouse, UX Consultant, explores the value of prototypes in UX design, sharing examples of different formats and how these can work for you.
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Blog
Why are personas so important in UX design?
3 minutes, 47 secondsLauren Ellis, copywriter, explores how personas are used in UX design as archetypal characters who represent the needs, ambitions, goals and behaviours of a particular user segment.
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Blog
When to consider UX illustration in experience design
7 minutes, 18 secondsIt’s an exciting time to be an illustrator in the user experience design world. Big names like Slack, Airbnb, Dropbox, Uber, Google and Facebook are doing it, and I’m hearing more and more mention of…
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Blog
Four reasons to invest in UX design
10 minutes, 13 secondsMegan Ellis – UX Consultant here at Nomensa – shares her four top reasons why investing in UX design can drive real commercial value.
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Blog
How does Service Design differ between the private and public sector?
6 minutes, 3 secondsZoe Bierman – Principal UX Consultant – explores some universal Service Design truths she’s identified that transcend public and private sector.
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Blog
UX design and the case for illustration
7 minutes, 0 secondsSenior UX Designer Kate Evans explores how illustration can have a positive effect on UX design and user experiences and shares her tips for when it should be considered during a design process.
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Blog
Let’s talk about illustration
6 minutes, 0 secondsEmily Trotter – UX Designer – looks at how illustration is more than just decoration: it’s a communication tool, a reward, a means of providing or developing understanding, a way to deepen relationships and guide…
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Blog
What is a user-focused design system?
4 minutes, 35 secondsA UX design system is often presented in the form of styles, patterns, guidelines and principles and is usually best placed digitally where stakeholders and practitioners can easily access and update it accordingly. In this…
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Five ways to improve your online checkout process with UX design
5 minutes, 40 secondsRecent research has revealed that the estimated customer dropout rate the online checkout is a staggering 70%. In this article Robin Nash, one of Nomensa’s UX Consultants, looks at common reasons for customer drop-off and…
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10 tips for how to design for apps
5 minutes, 45 secondsEllis Reed is our resident mobile expert. As an accomplished UX and UI designer, he share 10 top app design tips.
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Blog
A user centred approach to brand creation
5 minutes, 3 secondsNomensa’s UX Principal, Tim Blass, explores the concept of brand and his perspective on how UX supports brand creation.
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The value of communication in large UX design projects
3 minutes, 30 secondsSimple communication processes in a team facilitate the sharing of decisions and designs, and are a key, but often overlooked element of a successful project
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Using UX design to reduce the risk of innovation failure
6 minutes, 38 secondsHow can you design innovative products that people actually want? How can you reduce the risk of getting it wrong and avoid investing in a costly flop?
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Reflective Practice in UX Design
2 minutes, 57 secondsRobin Nash, UX consultant at Nomensa discusses how the UX Design team reflect on previous experiences to facilitate organisational learning.
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Blog
The Art of Visual Story-telling
8 minutes, 48 secondsTim Blass, Principal User Experience (UX) Consultant talks us through the importance of images when telling a story, and how to design meaning in these stories.
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Blog
Design personas or digital profiling – which will you use? Part 2
4 minutes, 25 secondsThis article is the second of a two-part series exploring design personas and digital profiling. Part one looked at exactly what design personas are, but I will now focus on the importance of digital audience…
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Should I use design personas or digital profiling?
4 minutes, 53 secondsPart 1 of this article describes design personas, whilst Part 2 explains the importance of digital audience profiling and segmentation and how marketing personas or digital audience profiles can be used.
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What is perfect design? A new designer’s perspective
3 minutes, 16 secondsWhen we’re children we create purely for ourselves, experimenting without people’s opinions impacting our designs. The next challenge we face is to create for others.
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Blog
Cross-Channel Design: A Primer
7 minutes, 58 secondsWe can no longer think of a computer as something that just sits on our desk at work or at home. There are computers all around us, literally. In fact, in most situations where there…
