Read the latest blogs on Google Analytics from Nomensa’s industry experts. You can also learn more about the Google Analytics Services we offer and improve your understanding of GA4 with practical advice on analytics implementation and reporting.
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In the rapidly evolving world of ecommerce, measuring success goes beyond conventional metrics like sales and revenue. One often-overlooked but crucial determinant of a business's longevity and prosperity is Customer Lifetime Value (CLV). This guide…
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Enhanced E-commerce in Google Analytics 4 (GA4) offers vital insights into user purchase behaviours, aiding in the optimisation of online stores for increased conversions. This guide will delve into GA4's Enhanced Ecommerce features, from tracking…
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Website analytics has developed significantly in recent years. With the launch of GA4, we can now design, develop and implement sophisticated event-based tracking systems. The wealth of quantitative data at your fingertips is limited only…
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The problem with data is that you can have too much of it. Google tracks hundreds of metrics and dimensions out of the box. It also allows you to build upon that and create your…
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SEO Consultant Gemma Dolby covers the basics of what you should be thinking about when designing a solution for your website, including how to ask your developers to create a dataLayer, and how to curate…
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SEO Consultant Gemma Dolby explains how to use Exploration Reports, a new feature released with Google Analytics 4.
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SEO Consultant Gemma Dolby’s top tips on how to prepare for the move to Google Analytics 4.
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SEO Consultant Gemma Dolby discusses how to prepare for the move to Google Analytics 4 by setting up advanced page view tracking.
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How to improve User Experience (UX) using google analytics. How to improve User Experience (UX) using google analytics.
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