Blog
The importance of microcopy
5 minutes, 8 seconds
Lauren Ellis, copywriter at Nomensa, outlines microcopy and explains why your business needs to start sweating the small stuff.
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Blog
The content-first approach: How to get a competitive edge through great UX
4 minutes, 34 secondsIn ‘The content-first approach: How to get a competitive edge through great UX’, Principal Content Designer Steven Shukor explored the value of good content in building trust and loyalty and driving engagement.
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Blog
How content design makes for happy customers and search engines
5 minutes, 39 secondsStanding out from the crowd can be a struggle. Content Designer Mark Foley explains how good content design can help you do just that, while making content that is gentle on your users’ brains.
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Blog
How to make your content migration a success
6 minutes, 25 secondsWhatever CMS you’re using or developing, content migrations are complex, lengthy and involve a lot of moving parts, challenges and dependencies. Here’s a short guide on how to successfully deliver a content migration.
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Blog
What is Content Design and why does it matter?
8 minutes, 9 seconds‘Content design’ has become an increasingly catch all term for all kinds of digital writing. I’m in two minds about this, because on one hand simply swapping ‘web editor’ roles to content designer ones can…
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Content strategy: Beware the chatty tone of voice
6 minutes, 15 secondsIt started off small. Bottles of vitamin water cracked jokes about curing hangovers in the supermarket queue. Shampoo bottles sassed about recycling habits (or lack thereof) when you picked them up off the shelf. Meanwhile,…
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Blog
Six signs you need a content strategy
6 minutes, 32 secondsYou may already be aware of the many benefits of an effective content strategy and have one in place. But the question is, is it fully integrated with your other services and, crucially, could it…
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Blog
The Power of Three – How to blend UX, design and content
5 minutes, 23 secondsLauren Ellis, a Copywriter at Nomensa, discusses how you can create innovative and meaningful digital experiences by combining the expertise of UXers, designers and copywriters.
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Blog
Content strategy in UX – beyond the wireframe
6 minutes, 17 secondsAs UX professionals, one of our most common deliverables is the humble wireframe. The wireframe is a great way of specifying the layout and interactions of a digital product. It allows you to fine tune…
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Blog
In defence of buckets
8 minutes, 31 secondsThese have effectively been crucified as “the ONE thing you must never do”. So at the risk of being virtually crucified, I am here to defend them.
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Blog
What is Faceted Navigation?
5 minutes, 42 secondsIf your website contains a large amount of content that can be grouped in a variety of ways, Information Architecture (IA) design can be challenging.
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Blog
8 Tips For A Sane Information Architecture
7 minutes, 25 secondsFor World Usability Day (10th November 2011) I provided 8 tips (tweets) on Information Architecture (IA) "truisms" I’d want everyone on a team to know before starting a typical website project. Twitter is a little restrictive, so…
