Read the latest blogs on user research from Nomensa’s industry experts. Learn more about the user research services we offer and understand the benefits they offer your business.
Blog
Usability has been a concept known since the 14th century when the word 'usable' was first used. Nowadays, achieving usability involves various research methods, from traditional usability testing to newer approaches like unmoderated UX assessments.…
Blog
UX debt is like a loan: it gets paid back, with interest. Whether you’re part of a well-established team enjoying renewed interest in your capabilities, a newly formed team, or a solo UX practitioner, it’s…
Blog
Printers and typesetters have used lorem ipsum for over 500 years to demonstrate visual design elements. But this tradition is under attack in the digital sector: in particular, the rise of agile methods and content…
Blog
As UX researchers, our work directly impacts how products and services are shaped and inclusive design starts with the way we conduct our research activities. User research is a key step where we can ensure…
Blog
In today’s digital age, websites play a pivotal role in connecting businesses with their target audiences. Poor or under-researched usability issues can undermine a website’s effectiveness, leading to lost opportunities, frustrated users and decreased engagement.…
Blog
Conversations at the start of research projects tend to go along the lines of: “What’s going to tell us most about what our users need? Talking to them, right?” “Yup. So … user research?” “So…
Blog
We were excited to work with Nissan recently on some ethnographic research, to get a better understanding of how customers experience test driving electric vehicles.
Blog
Our Principal UX Consultant Tom Harding recently hosted a webinar about his experience working with NHS Test and Trace. Find out what challenges they faced, and how they used a collaborative, agile user research framework…
Blog
Graduate UX Consultant Joshua Avern shares his advice and insight garnered through a recent project for NHS England and NHS Improvement.
Blog
We’ve always been big fans of remote user research because of the rich insights it can provide. Steven Shukor explains how this experience is proving invaluable during the coronavirus lockdown.
Blog
Companies and digital teams operate at various levels of maturity; understanding what ethnographic research is and when (and when not) to employ it is important when striving for digital excellence. Hopefully this blog will help…
Blog
Alison Coward, Founder of Bracket Creative, gave practical tips for designing and facilitating workshops. Watch the webinar now.
Blog
Focus groups have a reputation for generating ideas, the theory being that listening to other peoples’ thoughts and insights triggers fresh ideas. Focus groups are often used within the UX industry to generate ideas for…
Blog
Principal UX Consultant, Juliet Richardson discusses the difference between qualitative and quantitative ux research methods.
Blog
The roles and experiences of both the user and facilitator within the usability testing process need to be considered as an active, contributory factor in the outcomes of traditional usability testing.
Blog
This short video provides advice about user research to avoid incorrect results, bad decisions and ultimately a sub-optimal product. Mike Harris, Senior UX Consultant at Nomensa discusses ways of framing UX research questions.
Blog
To understand our digital lifestyles we need research methods capable of capturing user behaviour with minimal disruption to that person’s routine.
Please update your browser to view this site!