Join Gemma Dolby, SEO Consultant and Peter Kay, Principal Experience Delivery Consultant for our next webinar. As with all our online events, this session will be recorded and shared with all registrants, so please do sign up even if you can’t attend live.

It’s not long now until Google switches off Universal Analytics (UA), that so many websites rely on to track performance and engagement.

The shift towards the new system Google Analytics 4 (GA4) is not going to be as simple as flicking a switch. As we have already covered in our GA4 migration guide, there are a number of challenges that need consideration to ensure a smooth transition from the old to the new.

Join us on 17th January where we will share with you why you should switch to GA4 and our experiences of implementing and using the new system. Including the challenges we encountered such as tracking page views in single web page applications and the solutions we designed to help us and our clients make sense of this paradigm shift in analytics data.