UX Strategy

Our UX strategy services help to provide coherence and coordination across all of your digital projects and products.

We solve business problems with experience design.

Does your organisation thrive in our hyper-competitive, interconnected world? Attempting to stand out through features or price is increasingly fraught with commercial danger. A quick and nimble competitor copying your efforts is enough to throw you to the back of the pack of undifferentiated offerings.

We believe that organisations aspiring for market leadership should instead rally around an experience-led value proposition to carve out their competitive advantage.

An excellent experience is joyful for customers to receive and exhilarating for employees to deliver. It is also a solid foundation for long-term commercial success and integral to KPIs such as Customer Satisfaction and Customer Lifetime Value. Intangible, difficult to copy and frustrating for competitors, the experience is your ace card.

Customers are delighted and moved by rich experiences that address their needs. The leadership potential of differentiated experience simply dwarfs what is achievable through features or price. An excellent customer experience is the ultimate competitive advantage.

Simon Norris

Nomensa’s Founder & CEO

Where does the experience-led value proposition begin?

‘Experience’ is a broad term that may at first seem difficult to dissect. How do you know specifically what to do and what strategy to set when designing an excellent Customer Experience?

The answer lies in achieving organisation-wide customer focus. Every employee champions the needs of the customer. Every employee is empowered to improve the experience in line with your value propositions, mission and vision. Performance measurement, skills and activities, strategy and leadership—experience excellence permeates every aspect of what you do.


Through a suite of solutions and strategic services, we can lead you in establishing customer focus and delivering experience excellence. Whether you’re solving immediate problems or planning a future of market leadership, if you’re ready, we’re ready.

UX Design

We use UX design to answer challenging problems and find opportunities to go beyond initial thinking.

Find out more
Nomensa webinar: free to register. 'Foster stronger collaboration principles with improv principles' – Tuesday 25th July, 2–3pm BST with Kati Tar, Principal Experience Delivery Consultant at Nomensa

Don't miss our next webinar

Join Principal Experience Delivery Consultant Kati Tar for our next webinar. Kati will delve into key improvisation concepts such as active listening and fostering an inclusive environment where every voice is valued.

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Smartphone with UK map and weather warnings on screen

The Met Office - designing an ambitious new app and digital language

We helped to define a new creative strategy for the Met Office’s consumer channels.

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We believe that creating groundbreaking experiences that make measurable differences in the way people live takes a special type of collaboration. Our team designs impactful experiences by leaning on the variety of capabilities and expertise within Nomensa to ensure our solution is bespoke to your needs. We believe collaboration is key, let’s work together.

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