Drawing it all together
We went to Alzheimer’s Society HQ for a workshop, armed with our findings from the user testing. Together we explored the initial designs and templates and explained our recommendations for the design phase of the project. We analysed each user journey and the overall navigation from the perspective of a user, giving careful consideration to the accessibility of the site for those affected by dementia. Working closely like this meant fresh ideas were generated and valuable discussions took place.
Our initial prototypes were used as the base for the full redesign stage of the project, saving time and money for Alzheimer’s Society. With these, their recommendations and priorities clearly marked, and some further UX research into the current content, we were able to refine the labels on the navigation and brainstorm user-generated assets to keep it looking up to date. This also gave potential walkers a real sense of what it’s like to take part.
We added in clear calls to action, text to help users understand and visualise the charity’s work and brought to the surface lots of the valuable, but hidden, content in the FAQs. We also made it possible for a user to log-in directly to JustGiving from the registration page.
We created high fidelity mock-ups prior to the build commencing. We were respectful of the branding (created externally) for the main Alzheimer’s site, retaining the palette and striking forget-me-not mnemonic shape, so there was a clear consistency between the sites for a user. Once approved by the Alzheimer’s Society in-house quality assurance experts, the page designs were sent to our development team to demonstrate how the style guide and wireframe designs would come together across mobile, tablet and desktop.
Our developers brought together templates, bespoke features and content and launched it in time for the Memory Walk’s 2017 marketing campaign.
Changing lives with every step
Our teams worked collaboratively throughout, sharing knowledge, insights and assets to provide a newly designed website.
We look forward to supporting the Alzheimer’s Society and their Memory Walk experience even further. The work they do is absolutely essential, and we’re proud to say we helped change the lives of those affected by dementia – one step at a time.