Bringing the Virgin Media Business customer into focus
Our research built a picture of their customers. We explored sectors, sizes, decision making and how they interacted with their telecoms and IT suppliers. This exposed new opportunities to engage with them, which, when exploited on the new website, would lead to more confident purchasing decisions. Using this research, we created a targeted set of customer portraits and mapped out user journeys that were used in the initial, iterative prototype designs.
Transformation begins from the inside out
A team of Nomensans ran a series of workshops with VMB stakeholders. Collaborating closely like this meant their key players really understood the vision, got behind it and became personally invested in its success.
The new website – a future-proofed platform
A dedicated production team worked in our war room for the design and build phase. They worked in agile sprints, creating content and components for the pages and transferring existing content onto its powerful new content management system - Adobe Experience Manager (AEM). At this stage we brought VMB’s digital team inhouse to train them in using AEM. This training allowed them to immediately take ownership of their site after go-live.
The new entry points on the main navigation – Small, Medium, Large business and Public Sector - dramatically improves the way VMB communicates with their customers and can meet their business needs, while the bold design accentuates the Virgin brand values at every step. We didn’t build Rome in a day, but we did make sure that all roads led to Rome.