British Red Cross
Research artefacts like user journey maps and personas were coupled with interactive workshops to unify funding models and internal processes.
Read case studyA collaborative re-design of the NHS Blood and Transplant Organ Donor Register website.
This was demonstrated in dramatic fashion shortly after the Beta launch of our newly designed organ donation website for the NHS Blood & Transplant service.
Just four months after launch, results showed:
100% increase in registration conversions via mobile device
50% increase in registration conversions via desktop
5,000 out of 7,000 users who initially selected ‘no I don’t want to donate my organs’ changed their decision and recorded their wish to be a donor
0.2% of users registered their decision to not donate
To maximise efficiency, our UX consultant and designer worked together in a “power of two” dynamic. This allowed ideas to be generated, discussed and validated in a creative and collaborative environment before being presented. It also allowed the project team to be adaptive, overcoming challenges as they arose.
Our initial designs were based on research already undertaken and provided to us by the NHS. This included the results of a ‘discovery’ phase with workshops and user testing at the Government Digital Services (GDS) user lab.
Sprint-based rapid prototyping, validated with user testing over a period of six weeks, also ensured the final solution was delivered in line with real user feedback and needs.
Once the final prototype had been thoroughly tested, NHSBT used it to develop a new fully mobile responsive website. This too happened through a series of sprints, allowing insight from on-going user research and testing to feed into the final release.
The project was about more than simply increasing the number of registrants on the Organ Donor Register. Our remit included (and achieved):
Enabling users to make an informed choice about their donation preferences
Allowing users to manager their preferences, including updating details, registering not to be a donor and withdrawing data from the register
Aligning with the NHS Blood & Transplant’s wider digital strategy
Meeting a December 2015 deadline to allow for new legislation coming into force in Wales
We believe that creating groundbreaking experiences that make measurable differences in the way people live takes a special type of collaboration. Our team designs impactful experiences by leaning on the variety of capabilities and expertise within Nomensa to ensure our solution is bespoke to your needs. We believe collaboration is key, let’s work together.
Research artefacts like user journey maps and personas were coupled with interactive workshops to unify funding models and internal processes.
Read case studyWe use UX design to answer challenging problems and find opportunities to go beyond initial thinking.
Find out moreJoin Principal Experience Delivery Consultant Kati Tar for our next webinar. Kati will delve into key improvisation concepts such as active listening and fostering an inclusive environment where every voice is valued.
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