The University of Cambridge had a conundrum. They had a bounty of computer science expertise to share with their students, but needed help creating a website to communicate it.
We were asked to design a modern and engaging education website that would support teachers and students learning the subject. After centuries of shaping young minds, it seemed the university still had a few tricks up its sleeve.
And we were in good company. We worked alongside the Department of Education and Raspberry Pi. Together, we built on the success of their Isaac Physics site and researched, designed, branded and built an MVP site called Isaac Computer Science.
Doing our homework
The client has a successful site called Isaac Physics. They knew they wanted to build a similar version for Computer Science, but had only limited insight into the what was working well. We wanted to help them increase interest in computer science, in the same way that the previous site had generated interest in physics.
Working against tight deadlines, we built on the understanding of the physics site to create an independent website for computer science. Alongside this effort, we knew that mobile uptake on Isaac Physics was subpar, so we took a mobile-first approach that would be accessible across different devices. With no existing branding, we built an identity from scratch by collaborating closely with the brand team at Raspberry Pi.