Work

Our favourite case studies, webinars and whitepapers

Man affected by Alzheimers disease with blue overlay and the Alzheimers Society logo

Alzheimers Memory Walk

We designed and built the Memory Walk website, a crucial revenue that supports research into tackling a devastating illness that affects more than 220,000 people a year.

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NHS Blood and Transplant website redesign

Research threaded through our website redesign and build for NHS Blood and Transplant, driving an 100% and 50% increase in registration conversions via mobile device and desktop respectively.

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Man walking outside while it's raining

The Met Office - humanising the weather

Restructuring IA, crafting user journeys and resurfacing invaluable content helped extend the Met Office’s reach and reclaim reputation.

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aerial view of shipping containers

Department for International Trade

Flexible content design expertise supported the Department of International Trade in a fast-moving Brexit landscape.

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Image of elderly gentleman wearing glasses looking down

Royal Mail Accessibility Strategy

Accessibility expertise evolved the Post Office’s digital vision, centring inclusion across internal teams, processes and over 70 projects.

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British Red Cross

Research artefacts like user journey maps and personas were coupled with interactive workshops to unify funding models and internal processes.

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Illustration of three trains on the track

RSSB

Content strategy and UX intermingled to drive a 264% increase in page views for RSSB’s optimised and rewritten content.

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Virgin Media Ireland service

Virgin Media Ireland

A content-first approach for Virgin Media Ireland’s help and support website reduces call centre demand by 6%.

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Landscape with green fields and modern architectures

Eden Project UX Redesign

Demystifying user journeys and designing a new online platform generated a 27% increase in page views and a 40% increase in visitor numbers.

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Red smoke on a black background

A new website for the University of Cambridge

We researched, designed, branded and built a modern and engaging education website, supporting both teachers and students.

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students in a classroom listening to the tutor

QAA Website Optimisation

UX design, research and content formed the cornerstones of our collaborative partnership with QAA.

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children sat around a camp fire cooking food

Girlguiding accessible future

We explored painpoints and opportunities for improving the online and offline experience of disabled Girlguiding volunteers.

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Video still that showcases the work we did with Virgin media business

UX Strategy drives award-winning website

An award-winning website rebrand drives a 25% increase in traffic and a 40% improvement in bounce rates on mobile devices.

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National Trust feature-hero

National Trust - Award Winning Virtual Reality

Our award-winning, inclusive VR solution bought the National Trust’s famous properties into the homes of people living with Alzheimer’s.

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Pan-European retail transformation

An in-store tool to display and demo products, as well as answer care and support questions.

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Two children looking at cartoons on Ipad

Liberty Global

A pan-European experience transformation that delivered sustained efficiencies, operational excellence and an enriched customer service

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Mobile screen of a personal payment page and a credit card

Nimbl UX research design brand

We helped design and launch a parent approved solution that provides young people with the tools to digitally track and accesses their finances.

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Smartphone with UK map and weather warnings on screen

The Met Office - designing an ambitious new app and digital language

We helped to define a new creative strategy for the Met Office’s consumer channels.

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Smartwatch showing directions to Deptford Crossing

Highways England - Dart Charge

As their Customer Experience Intelligence Partner, we’re assisting Highways England as they procure and deliver the Second Generation Free Flow Charging Scheme for the Dart Charge.

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Standards for Highways - Welcome to the DMRB

Highways England - DMRB

We’ve been working closely with Highways England for three years now and have witnessed a true advocacy for user-centred practices grow across the organisation.

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IICSA

Our collaborative, five-year partnership supported 15 investigations and launched, maintained and continually developed IICSA’s websites.

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Webinars

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How to use illustration to improve UX

An illustration is more than just decoration… find out how in this webinar from our talented in-house designers.

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Social and UX - The Perfect Pairing

In this webinar Simon Norris and Peter Kay explore how we use social media monitoring here at Nomensa to research experiences at scale.

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Measuring Digital impact: Moving beyond Net Promoter Score (NPS

In this webinar, Tim presented a strategic evaluation process for measuring wider outcomes of UX projects using the Digital Impact Framework (DIF).

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How to disrupt competitors using superior UX

Simon Norris and Alex Metcalf discuss how the unicorn business use superior UX for market differentiation.

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Service Design in the Public Sector

From Amanda Payne, Account Director & Jon Fisher, Head of UX at Nomensa - the experience design and accessibility experts

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Web Accessibility - A first look at WCAG 2.1

When version 2.0 of the Web Content Accessibility Guidelines (WCAG) was released in 2008 the web was a very different place. Fast forward 9 years to the present day and we see a digital world with a multitude of devices that go beyond the desktop computing paradigm of 2008 – we need new guidelines to tackle this new world.

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White papers

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Making travel websites accessible for everyone

Amani Ali - Accessibility Consultant - takes a look at three main features on travel websites that would benefit from accessibility enhancements: date pickers, accommodation selection and filters.

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Journeys with Unicorns

Simon Norris, Nomensa’s Founder and CEO, and Alex Metcalf, UX Consultant, reveal six characteristics and associated perspectives on how some of the famous unicorns are delivering superior UX in their quest for market differentiation and leadership.

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How to Achieve Customer Focus

In Achieving Customer Focus, Simon Norris and Alex Metcalf look at the three commercial benefits of customer focus and provide an overview of the business transformation required to achieve it.

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The Struggle for Existence - On the Origin of the Species

Hannah Tempest examines how apps must exist in a world of fickle users with quick-to-delete fingers and how under-performing apps face extinction, all competing for the same, vital resource: our attention.

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The Struggle for Existence - Deviate or Die

Hannah explores how environmental factors force organisms to variate, change and evolve – or risk being lost to time like the dodo, drawing on examples from the animal kingdom and apps that make survival an art.

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The Struggle for Existence - A Complex Machine in a Perfect State

Hannah describes how components are reused across the natural world, while others are dropped and mutations welcomed. By deploying lessons garnered from evolution, we can refresh, recycle and reuse our ideas, transforming them into multiple manifestations.

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The Struggle for Existence - Beauty and Delight

Hannah looks at the occasionally baffling aesthetic decisions in the animal kingdom and the rare triumphs, but more common pitfalls, of brands choosing shiny components over user experience. In the battle between limited resources and fierce competition, we can all learn to be smarter and more strategic in our decision making.

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The Experience Capability Framework

Where do you start with improving your customer experience (CX) delivery? How do you know if your company is organisationally, culturally, and operationally ready to deliver excellent CX? Simon Norris and Alex Metcalf explore in this whitepaper.

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Let's work together

We believe that creating groundbreaking experiences that make measurable differences in the way people live takes a special type of collaboration. Our team designs impactful experiences by leaning on the variety of capabilities and expertise within Nomensa to ensure our solution is bespoke to your needs. We believe collaboration is key, let’s work together.

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