User experience might sound like just another bit of marketing candy, but there’s a lot of science hiding behind this feel good phrase.
People always come to a web site with a goal in mind, whether that’s to book tickets, find out when the local recycle centre is open, check their bank statement or listen to the radio. It sounds remarkably simple, a logical assertion that the purpose of any web site is to fulfil the goals of the user. But time and time again, this fundamental concept is overlooked or underestimated.
It takes a subtle combination of a number of different disciplines to build a web site that is functional, attractive, supportive and user friendly. Each one plays a vital role in creating an environment where people can achieve their goals without difficulty, obstruction or frustration.