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Creating the perfect donation experience – infographic long description

Published
15th October 2013
by 
Nomensa
Category:
Creating the perfect donation experience – infographic long description

Step 1: Engage

The potential donor becomes emotionally engaged with the charity. This can occur offline (for example, through a television advert) or online (through case studies).

Step 2: Nudge

The donor is tipped over into actually deciding to make a donation. This typially occurs on the "Donate" landing page and is supported by a range of subtle features, such as suggested amounts, imagery and wording.

About Nomensa - infographic long description

Published
26th June 2013
by 
Nomensa
Category:
About Nomensa - infographic long description

Nomensa timeline infographic

4 founding members

2001 - Nomensa was founded!

Established in 2001, Nomensa has worked with an extensive range of high profile clients. Bringing together the principles of psychology and design to achieve meaningful design interaction.

Image: Aerial picture of Queen square, where Nomensa is based.

User Experience - a new buzz word or the way forward for web development?

Published
28th February 2006
by 
Léonie Watson
Category:
User Experience - a new buzz word or the way forward for web development?

User experience might sound like just another bit of marketing candy, but there’s a lot of science hiding behind this feel good phrase.

People always come to a web site with a goal in mind, whether that’s to book tickets, find out when the local recycle centre is open, check their bank statement or listen to the radio. It sounds remarkably simple, a logical assertion that the purpose of any web site is to fulfil the goals of the user. But time and time again, this fundamental concept is overlooked or underestimated.

It takes a subtle combination of a number of different disciplines to build a web site that is functional, attractive, supportive and user friendly. Each one plays a vital role in creating an environment where people can achieve their goals without difficulty, obstruction or frustration.