All posts from the exceptional team at Nomensa.
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At Nomensa, we're passionate about accessibility and believe the web should be inclusive to anyone and everyone. We've put together an infographic based on the W3C's ten easy checks. While this is by no means an…
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Digital transformation holds the promise of revolutionising business, revolutionising society and revolutionising the way we live. Yet, how many companies make the correct investments in digital to capitalise on the opportunity and positively transform their…
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Reflective practice is the process of review, and learning from previous experiences. These processes are used in a wide variety of professions from Nursing to the Military. An example of one of these processes would…
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Three years ago, I was asked a simple question by one of the Executive Directors at a leading UK Financial Services brand. “How can we make digital, tangible?” I was asked this during a…
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We occasionally receive UX briefs requesting focus groups as a technique for researching and evaluating all sorts of UX-related questions. But, in common with many others, we believe that focus groups are not a valid…
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Figure 1: The geometrically inspiring Herta and Amir Building in Tel Aviv Museum of Art by architect Preston Scott Cohen I believe user experience (UX) strategy and architecture share many commonalities. They both deal with…
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We receive lots of briefs for UX projects – some are very clear and detailed, others are somewhat vague and leave us guessing as to exactly what is needed and how we should respond. A…
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Paper prototypes are an excellent and cheap tool to get feedback on early designs, but they are not as popular as other UX techniques. Whilst they are not suitable for every stage of a project…
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Packed tightly into rickety, old open-top carriages those aboard the small train departed the embarkation point. Their eyes were screwed tight as they fought to re-gain focus as the bright sun gave way, albeit briefly,…
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By Amanda Neylon At Macmillan, our ambition is to reach and improve the lives of everyone affected by cancer and inspire millions of others to do the same. We measure this against 9 outcomes –…
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This article supplements my UX Strat Europe presentation in Amsterdam on Thursday 4th June. The presentation can also be found on Slideshare. UX Strategy is a growing area of expertise within the user experience (UX)…
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What do Facebook and Time.com have in common? Despite having very different purposes -the former a social media site and the latter a renowned magazine- both incorporated infinite scrolling in their designs. Websites with infinite…
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When Nomensa started working on a new responsive site for Eden Project (www.edenproject.com), one important aspect of the brief was to add some “wow factor” to the website. Our research found that showcasing Eden’s wealth…
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Usability testing is a fundamental element of web design. By exploring the performance of a website, app or piece of software, issues that may impact brand experience can be limited and controlled. However, usability is…
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In recent posts we have talked about what a front-end tool kit is, how we are using them, and why we feel they are important. Thus I thought I would share some of our experiences…
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This article is the second of a two-part series exploring design personas and digital profiling. Part one looked at exactly what design personas are, but I will now focus on the importance of digital audience profiling…
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We are living in a world that is becoming increasingly more digital, which has implications for everyone from both business to personal usage. Digital touches every part of our lives and this is why a…
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Design personas and marketing personas (or digital profiles) are often confused. They can both be used to propel site designs to the next level but they serve very different purposes. Part 1 of this article…
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The other day a colleague asked, “what is the difference between qualitative and quantitative user research?” This is typically answered by saying that one gives you numbers; the other gives you more in-depth insight. It…
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Having a psychological research methods background, I’ve always had an interest in understanding the dynamics of one on one research. This was reignited by some memorable talks at Collaborate Bristol conference earlier this month, where…
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