Have you ever thought about how a blind person selects and books accommodation that best suits their needs, or how someone who is paralysed with limited mobility finds their dream holiday online?
All posts for "White Paper" category
How to improve your UX strategy
How would you defend against disruption? How do you become a disruptor? These are the questions that get answered in our latest whitepaper - read about unicorn businesses and how they achieve success.
Improving travel website accessibility
Web accessibility can increase customer satisfaction, generate revenue, improves brand loyalty and can even enhance search engine performance. It’s also a legal requirement under the Equality Act 2010. But how many travel companies recognise this potential?
Enhancing the university submission experience
University websites are failing to click with prospective students – our detailed white paper includes latest industry insights and our recommendations for improvement.
Creating the perfect donation experience
An extract from our latest whitepaper, Creating the perfect donation experience. The report walks the reader through our research and demonstrates how to apply our Donation Framework to your website.
Trust in the Checkout
We have just published our latest research report. This report showcases the findings from a detailed piece of research in which we reviewed the checkout processes of ten of the top online retailers in the UK. The list included “pure-play” retailers such as Amazon and Play, as well as high street names, like Next, Debenhams and B&Q.