Blog
Running remote user research for NHS England and NHS Improvement
7 minutes, 7 seconds
Graduate UX Consultant Joshua Avern shares his advice and insight garnered through a recent project for NHS England and NHS Improvement.
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Blog
The importance of microcopy
5 minutes, 9 secondsLauren Ellis, copywriter at Nomensa, outlines microcopy and explains why your business needs to start sweating the small stuff.
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How we’re conducting user research while working remotely
5 minutes, 10 secondsWe’ve always been big fans of remote user research because of the rich insights it can provide. Steven Shukor explains how this experience is proving invaluable during the coronavirus lockdown.
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Blog
Web Accessibility – Five common fallacies
6 minutes, 59 secondsTrying to improve accessibility without a strategy leads to costly misunderstandings and mistakes. Here are five accessibility fallacies we come across all too often.
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Why accessibility is an important part of Customer Experience (CX)
3 minutes, 40 secondsAccessibility is an integral part of Customer Experience (CX) and subject to all the same risks and opportunities. In this article, Alastair Campbell, Director of Accessibility, and Alex Metcalf, UX Consultant, explore how accessibility supports…
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Blog
What’s the value of prototyping in UX design?
5 minutes, 58 secondsOliver Rouse, UX Consultant, explores the value of prototypes in UX design, sharing examples of different formats and how these can work for you.
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Why are personas so important in UX design?
3 minutes, 47 secondsLauren Ellis, copywriter, explores how personas are used in UX design as archetypal characters who represent the needs, ambitions, goals and behaviours of a particular user segment.
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Blog
A free tool for improving your organisation’s customer focus
2 minutes, 57 secondsA free tool for improving your customer focus.
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How to improve your UX capability
4 minutes, 49 secondsGreat experience has no ceiling and is hard to copy. In this blog post, Simon Norris and Co-Founder – and Alex Metcalf explore how you can deliver customer experience that’s light years ahead of your…
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Content strategy: Beware the chatty tone of voice
6 minutes, 15 secondsIt started off small. Bottles of vitamin water cracked jokes about curing hangovers in the supermarket queue. Shampoo bottles sassed about recycling habits (or lack thereof) when you picked them up off the shelf. Meanwhile,…
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When to consider UX illustration in experience design
7 minutes, 18 secondsIt’s an exciting time to be an illustrator in the user experience design world. Big names like Slack, Airbnb, Dropbox, Uber, Google and Facebook are doing it, and I’m hearing more and more mention of…
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Blog
AI and human symbiosis
5 minutes, 3 secondsChris Richards, UX designer at Nomensa, takes a look at our relationship with AI through the lens of youru.: a hypothetical app that marks the complete symbiosis of human and machine.
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The business case for Customer Experience (CX)
8 minutes, 0 secondsSimon Norris and Alex Metcalf explore how a great customer experience (CX) is a modern business imperative for commercial success.
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Why you should treat Google as one of your users
4 minutes, 35 secondsWe all know how important it is to optimise content for SEO and the web, but should you count Google as a user? Peter Kay – Nomensa’s Search & Social Strategist – explores.
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Blog
NHS Web accessibility – Who does what?
8 minutes, 24 secondsAs part of a project for NHS UK recently, we helped the team define who was responsible for what aspects of accessibility. After presenting this work at a cross-governmental accessibility event, several people asked for…
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Blog
The Struggle for Existence
1 minute, 26 secondsIn ‘The Struggle For Existence’, I explored how an idea’s lifecycle might survive its environment where ideas compete “red in tooth and claw” for survival.
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Starting a career in UX: advice for graduates from a UX consultant
6 minutes, 54 secondsGabi Mitchem-Evans – UX Consultant – shares her experiences of joining Nomensa as a graduate and gives advice on getting into the UX industry straight after graduating.
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Does your website need a UX health check?
5 minutes, 57 secondsA quick look at some simple ways to perform a UX health check of the effectiveness of your digital service, suggesting ways to measure what is needed to optimise your online customer journeys.
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Four reasons to invest in UX design
10 minutes, 13 secondsMegan Ellis – UX Consultant here at Nomensa – shares her four top reasons why investing in UX design can drive real commercial value.
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How does Service Design differ between the private and public sector?
6 minutes, 3 secondsZoe Bierman – Principal UX Consultant – explores some universal Service Design truths she’s identified that transcend public and private sector.
