Why thanking donors online is powerfulWhy should you thank your online donors? After all once they’ve completed the transaction, surely it doesn’t matter what you do then? Having viewed the Thank you pages on a number of different charity websites, it seems as though many charities are taking this attitude.
The meaning dimensionThis is the second article in a series I’m writing about meaning. In my previous article I introduced the critical importance of designing for meaning and how it can be applied to help us deliver a superior user experience. Essentially, by focusing on meaning we are centering on the many significant psychological factors that motivate us and engage us at an emotional level.
Meaning is everything so let’s design for it!Meaning is as important as the oxygen we need to breathe or the water we need for cellular life to function. It is essential and defines our very humanity and without it we are totally lost because life feels meaningless without it! Our uniqueness as a conscious animal – our ability to question, to consider, and to know represents the very foundation on which our own humanity is defined! Nothing can be more important than meaning and nothing will ever be more important for any of us, anywhere: meaning is everything!
The resurgence of inclusive designIn recent years we have witnessed a resurgence in the Inclusive design approach. This is partly due to the rise in web accessibility and how it helps to ensure a great user experience is delivered to everyone. However, inclusive design is far from new approach but every designer should be practicing it!
Designing a digital world without barriersThe digital world should be totally accessible to everyone. Whilst digital technology has improved we still need to embrace accessibility unequivocally so every single one of us can share, belong and collaborate. Web accessibility represents digital evolution and every single organisation should be aiming to deliver a barrier-free experience: this is the humanising technology way!
Technology is not the solution!Sometimes, we place far too much importance on the advent of new technology. In fact, technology has not been the ‘difference’ people expect for quite a while. Defining and refining your customer experience and how you want your customers to feel about your brand is the only real differentiator. The best person to help you manage and deliver a great customer experience is the CXO – The Customer Experience Officer. Does your organisation have a CXO? If it doesn’t it should have!
Invisible DesignDesign is a very complex subject and it has many definitions but one I particularly like is ‘to plan and fashion artistically or skillfully’ (dictionary.com). Design is a highly skillful activity and requires dedication and creativity. Good design is a process and one that is made up of many elements. It is the successful combination of elements that deliver a great design that make it compelling, engaging and ultimately, invisible.
WorldCard Mobile App ReviewIf like me you are a ‘collector’ of business cards and have a constantly growing collection, keeping them all together in an app makes a lot sense. In fact, business cards are still a common method for sharing details, so the hassle of storing and finding them can be removed with this app. Therefore, having the details available in your phone is very useful because this is the most obvious place to keep them!
