Blog
Going for gold at the BIMA Awards 2022
2 minutes, 33 secondsWe won a Gold BIMA Award in the B2C category for our work with Yuh! A few of us attended the awards ceremony in London, unaware at the time whether we had won bronze, silver…
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Nissan – user research in the real world
3 minutes, 56 secondsAt Nomensa we love conducting user research and understanding what makes users tick. Our experienced teams plan and deliver research that gives our clients rich insights that can be used to enhance customer experience. We…
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Moving to UX maturity by listening, learning and responding
8 minutes, 18 seconds“We are what we repeatedly do. Excellence, then, is not an act but a habit”. This quote, influenced by Aristotle, is perhaps a fancier way of saying ‘practice makes perfect’. As individuals, we recognise that…
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A guide to migrating to Google Analytics 4 (GA4)
4 minutes, 44 secondsLast year, Google announced that they will be retiring Universal Analytics (UA). From 1 July 2023, UA will stop collecting new data about your website or app. And then, at some point after 1 January 2024,…
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How we helped build research capability at Test and Trace
7 minutes, 22 secondsBack in February 2021, we embarked on a 15-month long partnership with NHS Test and Trace. This work spanned content design, accessibility and service design. In particular, we supported Test and Trace by providing user…
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Nomensa joins the Sideshow Group
2 minutes, 41 secondsAfter 21 years, Nomensa, the UK’s leading User Experience agency has become part of one of the most exciting and fastest growing agency groups in the country, Sideshow Group. Sideshow Group has been growing organically…
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How to be T-shaped
9 minutes, 36 secondsBackground Digital professionals often wear several hats. I’ve been called a few things in my time. Data Analyst. Business Analyst. User Research. UX Designer. UX Consultant. T-Shaped. Out of all of them, it’s that final…
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How to set up advanced page view tracking in Google Analytics 4 (GA4)
4 minutes, 34 secondsSetting up the tracking of Google Analytics pageviews for typical websites is relatively straightforward – include the tracking code in your website header tag, and hey presto! Every time a user clicks through pages on…
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What is Content Design and why does it matter?
8 minutes, 9 seconds‘Content design’ has become an increasingly catch all term for all kinds of digital writing. I’m in two minds about this, because on one hand simply swapping ‘web editor’ roles to content designer ones can…
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The Collaborative Organisation: Beyond Tools, Time, and Space
13 minutes, 40 secondsAbstract Long before COVID-19 dismantled our everyday working relationships, organisations have studied ways to improve their teams’ abilities to work together. With the world slowly recovering, leaders are rethinking their perspective on work, re-visiting many…
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Be More Cauliflower
8 minutes, 45 secondsLessons in scaling Many years ago, an interim CMO of a famous motoring brand gave a very interesting talk about how he saw the (their) brand scaling in the future. He wrote a few things…
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Part Five – The Art of Collaboration
10 minutes, 54 secondsWhat does collaboration mean to you? Has it changed since you began reading the Art of Collaboration? When I first started ruminating over the idea that would become this series, I liked to work from…
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Eight tips for applying for UX graduate roles
5 minutes, 14 secondsAt Nomensa, we have a successful graduate program that has been running for some years. Over that time, we have taken in the brightest minds out of university and provided them the training and support…
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20 tips for a happier work life
4 minutes, 53 secondsIn our last webinar, Nomensa's Principal UX Consultant Luiza Frederico hosted a webinar on '20 tips for a happier work life'. In this blog, we'll take you through Luiza's tips which vary from workload management…
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Part Four – Becoming a more collaborative organisation
13 minutes, 42 secondsWe’ll begin chapter four with a concept you’ll likely be familiar with: Gestalt. Synonymous and summarised by the famous maxim: “the whole is larger than the sum of its parts,” it’s a theory known and…
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Part Three – Becoming a more collaborative team
13 minutes, 1 secondCollaboration comes naturally to humans. It’s one of our oldest and most intrinsic skills. And indeed, it was our ability to work together that enabled our ancient ancestors to hunt large animals and survive over…
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Part Two – Becoming a more collaborative individual
14 minutes, 49 secondsIn part one, the Art of Collaboration, I provided a broad overview of the importance of collaboration and the different guises it assumes across individuals, teams and organisations. We saw how practicing it can generate more…
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10 Steps of Honest Collaboration
4 minutes, 28 secondsWe have to collaborate with humans quite often. This is an occupational hazard of our work as human-centred designers. Jokes aside, we love collaborating because it makes our work more impactful and helps our clients…
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The Art of Collaboration – Part One
11 minutes, 44 secondsBack in 2018, I presented at Nomensa's annual design conference focused on collaboration, the aptly named Collaborate. My talk was called 'The Art of Collaboration' and you can find it on our YouTube channel or…
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The commercial impact of accessibility
4 minutes, 42 secondsMany organisations think of digital accessibility as a tick box exercise rather than an opportunity to improve their bottom line. They focus too much on meeting their legal obligations and reducing the risk of litigation.…
