All posts from the exceptional team at Nomensa.
Blog
Step forward the dynamic duo: ‘Vision statement’ and ‘Mission statement’. Often touted and occasionally ignored, these two terms deserve more than to be treated as buzzwords. In this short piece, we explore the difference between those wonderful terms…
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UX Research and Design are all about providing your users with the best experience on your website that keeps them coming back. Google wants to give its users the best results that provide the best…
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Happy New Year! As we prepare for what we hope will be another fantastic year for us, we’re reflecting on everything we achieved in 2022. For this special instalment of our Q&A series, we chatted…
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Exploration Reports are a new feature released with Google Analytics 4 and are found in the left-hand menu under ‘Explore’. They offer a flexible reporting style using various techniques, allowing you to delve deeper into your…
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It’s no secret that a lot of interesting, inspiring work takes place here at Nomensa, and we love looping you in on our projects via our blogs and case studies. However, we want to take…
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We won a Gold BIMA Award in the B2C category for our work with Yuh! A few of us attended the awards ceremony in London, unaware at the time whether we had won bronze, silver…
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At Nomensa we love conducting user research and understanding what makes users tick. Our experienced teams plan and deliver research that gives our clients rich insights that can be used to enhance customer experience. We…
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“We are what we repeatedly do. Excellence, then, is not an act but a habit”. This quote, influenced by Aristotle, is perhaps a fancier way of saying ‘practice makes perfect’. As individuals, we recognise that…
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Last year, Google announced that they will be retiring Universal Analytics (UA). From 1 July 2023, UA will stop collecting new data about your website or app. And then, at some point after 1 January 2024,…
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Back in February 2021, we embarked on a 15-month long partnership with NHS Test and Trace. This work spanned content design, accessibility and service design. In particular, we supported Test and Trace by providing user…
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After 21 years, Nomensa, the UK’s leading User Experience agency has become part of one of the most exciting and fastest growing agency groups in the country, Sideshow Group. Sideshow Group has been growing organically…
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Background Digital professionals often wear several hats. I’ve been called a few things in my time. Data Analyst. Business Analyst. User Research. UX Designer. UX Consultant. T-Shaped. Out of all of them, it’s that final…
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Setting up the tracking of Google Analytics pageviews for typical websites is relatively straightforward – include the tracking code in your website header tag, and hey presto! Every time a user clicks through pages on…
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‘Content design’ has become an increasingly catch all term for all kinds of digital writing. I’m in two minds about this, because on one hand simply swapping ‘web editor’ roles to content designer ones can…
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Abstract Long before COVID-19 dismantled our everyday working relationships, organisations have studied ways to improve their teams’ abilities to work together. With the world slowly recovering, leaders are rethinking their perspective on work, re-visiting many…
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Lessons in scaling Many years ago, an interim CMO of a famous motoring brand gave a very interesting talk about how he saw the (their) brand scaling in the future. He wrote a few things…
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What does collaboration mean to you? Has it changed since you began reading the Art of Collaboration? When I first started ruminating over the idea that would become this series, I liked to work from…
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At Nomensa, we have a successful graduate program that has been running for some years. Over that time, we have taken in the brightest minds out of university and provided them the training and support…
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In our last webinar, Nomensa's Principal UX Consultant Luiza Frederico hosted a webinar on '20 tips for a happier work life'. In this blog, we'll take you through Luiza's tips which vary from workload management…
Blog
We’ll begin chapter four with a concept you’ll likely be familiar with: Gestalt. Synonymous and summarised by the famous maxim: “the whole is larger than the sum of its parts,” it’s a theory known and…
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