Blog
What is User Research?
6 minutes, 39 secondsUser research is the cornerstone of any activity or process that can be recognised as 'user centred design. It is, simply put, the key to understanding who your end users are and what they need;…
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Blog
An in-depth guide to personas
7 minutes, 19 secondsWhat is a UX persona? Personas within the context of UX are characters that represent a typical example of users of a product or service. They are a tool to help guide the design process…
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Blog
When to use remote or laboratory-based usability testing
5 minutes, 10 secondsWhen we talk about user research, we are referring to a vast number of different methods that uncover user needs, motivations, and behaviours. It is an essential part of the product development process and takes…
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Blog
Mastering product page SEO: boosting visibility and conversions
6 minutes, 8 secondsConsidering search engine optimisation (SEO) for e-commerce websites is incredibly important. Just like a physical store chooses a shop front with a high footfall outside, you need to consider your SEO strategy to increase the…
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Blog
What is service design?
5 minutes, 36 secondsService design is an approach to understanding and redesigning end-to-end services. It considers the needs of those interacting with and using the service (often called the frontstage), as well as associated employees and processes that…
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Blog
Four steps to completing usability testing analysis
5 minutes, 31 secondsUsability testing analysis plays a crucial role in the research process, helping to identify usability issues, gather feedback, and ensure that digital products meet users' needs. At Nomensa, our standard usability process typically involves…
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Blog
Elevating digital banking – a conversation with Dominic Greenwood, Group COO at Expersoft Systems
1 minute, 33 secondsNomensa recently collaborated with Expersoft to redesign their award-winning PM1 digital banking and investment platform. Leveraging Nomensa's Strategic Experience Design expertise, the team integrated UX, Design, and Accessibility to deliver a sophisticated user experience…
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Blog
The cost of delays: when and where to invest in usability
4 minutes, 33 secondsUsability has been a concept known since the 14th century when the word 'usable' was first used. Nowadays, achieving usability involves various research methods, from traditional usability testing to newer approaches like unmoderated UX assessments.…
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Blog
Unearthing the hidden costs: exploring the connection between UX debt and usability testing
5 minutes, 40 secondsUX debt is like a loan: it gets paid back, with interest. Whether you’re part of a well-established team enjoying renewed interest in your capabilities, a newly formed team, or a solo UX practitioner, it’s…
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Blog
Unlocking user insights: choosing the right prototype for usability testing
5 minutes, 0 secondsUsability testing involves observing users as they interact with prototypes, evaluating how easily and efficiently they can complete tasks. By conducting usability tests with prototypes, designers can gain valuable insights into the user experience, identify…
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Blog
How to make your research more inclusive
9 minutes, 23 secondsAs UX researchers, our work directly impacts how products and services are shaped and inclusive design starts with the way we conduct our research activities. User research is a key step where we can ensure…
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Blog
10 common usability problems with websites
7 minutes, 52 secondsIn today’s digital age, websites play a pivotal role in connecting businesses with their target audiences. Poor or under-researched usability issues can undermine a website’s effectiveness, leading to lost opportunities, frustrated users and decreased engagement.…
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Blog
Why upgrade to LocalGov Drupal?
4 minutes, 12 secondsLocalGov Drupal (LGD) is a content management system (CMS) specifically designed for local government websites. It's built on Drupal, a popular, mature and robust platform proven on large sites in both the public and private…
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Blog
How to measure user behaviour at checkout using Google Analytics 4 (GA4)
7 minutes, 59 secondsWebsite analytics has developed significantly in recent years. With the launch of GA4, we can now design, develop and implement sophisticated event-based tracking systems. The wealth of quantitative data at your fingertips is limited only…
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Blog
Why you need to start your research with a workshop
6 minutes, 21 secondsConversations at the start of research projects tend to go along the lines of: “What’s going to tell us most about what our users need? Talking to them, right?” “Yup. So … user research?” “So…
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Blog
What are deceptive patterns?
8 minutes, 15 secondsAnother quiet night in, another night binging my favourite series on Netflix. My phone pings, it's from Amazon. It says my Amazon subscription is renewing soon and disaster – it's increased to £100 annually. I…
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Blog
Why you should create an analytics measurement plan for your website
6 minutes, 40 secondsThe problem with data is that you can have too much of it. Google tracks hundreds of metrics and dimensions out of the box. It also allows you to build upon that and create your…
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Blog
Q&A series: a day in the life of a Principal UX Consultant
4 minutes, 16 secondsIt’s no secret that a lot of interesting, inspiring work takes place here at Nomensa, and we love looping you in on our projects via our blogs and case studies. However, we want to take…
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Blog
How to diagnose a drop in organic traffic
6 minutes, 42 secondsThere can be many reasons for fluctuations in organic traffic to your website. Within this guide we will aim to give you some ways to diagnose the problem as well as recover traffic. We will…
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Blog
Complete guide to Google Analytics 4 (GA4)
10 minutes, 55 secondsGoogle Analytics 4 has changed the game when it comes to understanding user behaviour on a website. Its event-driven data model that stitches together hits into a user journey is a huge leap towards better…
