All posts from the exceptional team at Nomensa.
Blog
Many organisations think of digital accessibility as a tick box exercise rather than an opportunity to improve their bottom line. They focus too much on meeting their legal obligations and reducing the risk of litigation.…
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The Commercial Impact of Accessibility The web is for everyone, and no one should face barriers to accessing digital products and services they want and need. However, whilst progress has been made in recent years,…
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As the User Experience (UX) design partners of Swissquote, we're pleased to announce that today (11th May 2021) marks a significant step in making investing more accessible and fun to a whole new generation of…
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A new breed of bank has been shaking up the financial sector and is forcing everyone to play catch-up. The so-called challenger banks have been redefining banking with their focus on making services easy, convenient…
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“Mega menus” are often seen as a user-friendly method of providing all the high-level navigation choices at once. They are usually implemented as large drop-down menus under a horizontal bar of options. However, a poorly…
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The headless Content Management System (CMS) approach isn’t anything new and has been around for quite some time. Open source CMS’ like WordPress and Drupal have made it possible to generate content and show…
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Traditionally, most retail organisations viewed their customer journeys as a linear set of stages. Clear and predictable, this funnel approach laid out some solidly researched steps spanning awareness, interest, consideration, evaluation and purchase. This would…
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In 2016 my life was a bit of a mess. That year and the following year was a very rocky period for me, a time of great change. On top of a number of personal…
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Cards components continue to be heavily leaned on in website design and for good reason – they offer several key advantages: They suit mobile first, modular website layouts Generally provide large click and tap target…
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Over the course of a project, things don't always go exactly as planned. But as a recent Discovery project with NHS England and NHS Improvement demonstrated, that doesn’t have to be a bad thing. If…
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Any organisation that starts improving accessibility is heading in the direction for commercial success and legal risk mitigation. They also get to be proud that they're doing what’s right for equality of experience in our…
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Digital accessibility often gets talked about as an activity, something that’s conducted at a project level and mostly handled by technical teams. However, what is digital accessibility at its core? What is it without discussing…
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Prototypes are a versatile way of drafting a version of a product or design to allow you to explore, test hypotheses and iterate on ideas. Prototypes show the user the potential designs and experience before…
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Whether it’s morality-encoded fables, myths that represent the sacred and blasphemous to a culture, or simply a television show you can spend seven hours binge watching on a Saturday, humans have – and this is…
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If you’ve read our recent strategy blog articles, you’ll know we’ve always believed — with plenty of supporting evidence — that Customer Experience (CX) is the only strong, defendable way to lead in your market.…
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It started off small. Bottles of vitamin water cracked jokes about curing hangovers in the supermarket queue. Shampoo bottles sassed about recycling habits (or lack thereof) when you picked them up off the shelf. Meanwhile,…
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It’s an exciting time to be an illustrator in the user experience design world. Big names like Slack, Airbnb, Dropbox, Uber, Google and Facebook are doing it, and I'm hearing more and more mention of…
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A great customer experience (CX) is a modern business imperative for commercial success. It represents a key factor, and in some cases, the only factor in remaining commercially viable and relevant. Conversely, a poor CX…
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Creating personas for the target audience of your brand, product or service is essential in any digital endeavour, but there is often a persona we overlook. It’s less a demographic or audience member, in fact…
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As part of a project for NHS UK recently, we helped the team define who was responsible for what aspects of accessibility. After presenting this work at a cross-governmental accessibility event, several people asked for…
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