Simon Norris - Nomensa's Founder & CEO - and Alex Metcalf - Principal UX Consultant - explore the value of customer focus and why every 'architect' in your organisation needs to understand why the whole is always greater than the sum of its parts.
All posts by Simon Norris
How seeing differently is an act of design
Simon Norris - Nomensa's Founder & CEO - explores how Proctor & Gamble worked with a design firm to combine creativity with scientific methodology for the development of a new floor cleaner.
Strategic UX, Part 3: Improved collaboration and excellence in experience
To see massive, transformational change and growth in your company, you need to shift your company’s thinking about user experience (UX). In this article, Simon Norris looks at how this can be achieved, using WeWork as an example.
Strategic UX - What's the value? Part 2
What is strategic UX and how can it benefit your business? Nomensa's Founder and CEO, Simon Norris, looks at why UX strategy should be considered as part of the overall ‘design’ vision, using Slack.com as an example.
How to improve your UX strategy
How would you defend against disruption? How do you become a disruptor? These are the questions that get answered in our latest whitepaper - read about unicorn businesses and how they achieve success.
The Value of Strategic UX, Part 1 : Combating Commoditisation
In this article Simon Norris and Alex Metcalf explore commoditisation and the part that strategic UX play a role in combating the threat it poses business today.
The Wisdom of Experience Transformation
The majority of business leaders are well aware that design is a strategic weapon in delivering digital transformation, especially regarding the overall goal of creating a differentiated customer experience. But, what does this mean and how do you achieve it?
Using UX design to reduce the risk of innovation failure
How can you design innovative products that people actually want? How can you reduce the risk of getting it wrong and avoid investing in a costly flop?
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