All posts by Simon Norris

Customer focus - How to lead your market

Published
16th October 2018
by 
Simon Norris and Alex Metcalf
Category:
Customer focus - How to lead your market

Simon Norris - Nomensa's Founder & CEO - and Alex Metcalf - Principal UX Consultant - explore the value of customer focus and why every 'architect' in your organisation needs to understand why the whole is always greater than the sum of its parts.

How seeing differently is an act of design

Published
25th September 2018
by 
Simon Norris
Category:
How seeing differently is an act of design

Simon Norris - Nomensa's Founder & CEO - explores how Proctor & Gamble worked with a design firm to combine creativity with scientific methodology for the development of a new floor cleaner.

Strategic UX - What's the value? Part 2

Published
16th January 2018
by 
Simon Norris and Alex Metcalf
Category:
Strategic UX - What's the value? Part 2

What is strategic UX and how can it benefit your business? Nomensa's Founder and CEO, Simon Norris, looks at why UX strategy should be considered as part of the overall ‘design’ vision, using Slack.com as an example.

How to improve your UX strategy

Published
2nd November 2017
by 
Simon Norris
Category:
How to improve your UX strategy

How would you defend against disruption? How do you become a disruptor? These are the questions that get answered in our latest whitepaper - read about unicorn businesses and how they achieve success.

The Wisdom of Experience Transformation

Published
9th May 2017
by 
Simon Norris
Category:
The Wisdom of Experience Transformation

The majority of business leaders are well aware that design is a strategic weapon in delivering digital transformation, especially regarding the overall goal of creating a differentiated customer experience. But, what does this mean and how do you achieve it?