All posts by Simon Norris

How seeing differently is an act of design

Published
25th September 2018
by 
Simon Norris
Category:
How seeing differently is an act of design

Simon Norris - Nomensa's Founder & CEO - explores how Proctor & Gamble worked with a design firm to combine creativity with scientific methodology for the development of a new floor cleaner.

Strategic UX - What's the value? Part 2

Published
16th January 2018
by 
Simon Norris and Alex Metcalf
Category:
Strategic UX - What's the value? Part 2

What is strategic UX and how can it benefit your business? Nomensa's Founder and CEO, Simon Norris, looks at why UX strategy should be considered as part of the overall ‘design’ vision, using Slack.com as an example.

How to improve your UX strategy

Published
2nd November 2017
by 
Simon Norris
Category:
How to improve your UX strategy

How would you defend against disruption? How do you become a disruptor? These are the questions that get answered in our latest whitepaper - read about unicorn businesses and how they achieve success.

The Wisdom of Experience Transformation

Published
9th May 2017
by 
Simon Norris
Category:
The Wisdom of Experience Transformation

The majority of business leaders are well aware that design is a strategic weapon in delivering digital transformation, especially regarding the overall goal of creating a differentiated customer experience. But, what does this mean and how do you achieve it?

UX Strategy and the problem with digital transformation

Published
9th January 2017
by 
Simon Norris and Paul Richardson
Category:
UX Strategy and the problem with digital transformation

Digital transformation holds the promise of revolutionising business, society and the way we live, but 84% of companies fail to get it right. In this article, Simon Norris - Nomensa's Founder and CEO - looks at what companies must do to be part of the 16% that successfully manage digital transformation.