Experience drag is a long-term build-up of poor UX design and management decisions that drag you back when you try to create great digital experiences. Simon Norris and Alex Metcalf explore the antidote.
All posts by Simon Norris
The Customer Focus Canvas: A free tool for improving your organisation’s customer focus
What does customer focus look like in practice and how do you elevate your organisation from your current level of customer focus to a new level of excellence? Simon Norris and Alex Metcalf explore through their recently developed Customer Focus Canvas.
How to improve your UX capability
Great experience has no ceiling and is hard to copy. In this blog post, Simon Norris - Nomensa's CEO and Co-Founder - and Alex Metcalf - UX Consultant - explore how you can deliver customer experience that's light years ahead of your competition and there’s little they can do about it.
The business case for Customer Experience (CX)
Simon Norris and Alex Metcalf explore how a great customer experience (CX) is a modern business imperative for commercial success.
How to achieve customer focus
How can you deliver a better experience for your customers, as well as drive greater profitability and market differentiation? The answer is through customer experience. Simon Norris, our CEO and founder, and Alex Metcalf, UX Consultant, tell all.
Customer focus - How to lead your market
Simon Norris - Nomensa's Founder & CEO - and Alex Metcalf - Principal UX Consultant - explore the value of customer focus and why every 'architect' in your organisation needs to understand why the whole is always greater than the sum of its parts.
How seeing differently is an act of design
Simon Norris - Nomensa's Founder & CEO - explores how Proctor & Gamble worked with a design firm to combine creativity with scientific methodology for the development of a new floor cleaner.
Strategic UX, Part 3: Improved collaboration and excellence in experience
To see massive, transformational change and growth in your company, you need to shift your company’s thinking about user experience (UX). In this article, Simon Norris looks at how this can be achieved, using WeWork as an example.
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