Our Humanising Technology blog is where we discuss our thoughts, ideas and solutions on experience design and delivery.
Blog
In the fast-paced world of eCommerce, simply having a functional website is no longer enough. To truly thrive, businesses need to offer an experience that not only meets but exceeds user expectations. This is where…
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Blog
From Nomensa to GAIN Experience... We’re excited to announce the launch of GAIN, a dynamic new creative-led, insight-driven company that blends data, tech and creativity. This marks an exciting new era of expansion. The restructure…
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Every day, millions of people fly by airplane to destinations across the world. Each of these journeys are punctuated by a multitude of digital touch-points. From finding and booking flights online, to checking in through…
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Lauren Ellis, copywriter at Nomensa, outlines microcopy and explains why your business needs to start sweating the small stuff.
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When you start to learn about the ever-growing discipline that is User experience (UX). It's easy to meticulously bookmarked every resource that promised to shed light on the various subfields within it. The can strategy…
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Usability has been a concept known since the 14th century when the word 'usable' was first used. Nowadays, achieving usability involves various research methods, from traditional usability testing to newer approaches like unmoderated UX assessments.…
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We're delighted to share that we're now an official G-Cloud 14 supplier, enabling us to support even more public sector organisations in achieving their digital goals. Through G-Cloud 14, we offer 166 service offerings in…
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Graduate UX Consultant Joshua Avern shares his advice and insight garnered through a recent project for NHS England and NHS Improvement.
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If your website contains a large amount of content that can be grouped in a variety of ways, Information Architecture (IA) design can be challenging.
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Overview In this article, we’ll cover the basics of the European Accessibility Act (EAA) and how it might affect your business. A brief overview of the EAA itself Why it exists Which products and services…
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Paying for a purchase is the most crucial part of the online shopping process, but recent research by the Baymard Institute has placed the customer dropout rate at the checkout at around 70%. Years of…
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The Accessible Rich Internet Applications (WAI-ARIA) specification defines a set of roles known as document landmarks.
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User Experience (UX) design and understanding your target audience are essential. Personas serve as valuable tools in this process, enabling designers to empathise with users, make informed decisions and create meaningful, user-centric products. Personas are…
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SEOs often overlook the wealth of information provided by the quantitative data from Google Analytics. When assessing the success of new content, SEOs should consider engagement and conversion metrics, which help them understand the value…
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In ‘The content-first approach: How to get a competitive edge through great UX’, Principal Content Designer Steven Shukor explored the value of good content in building trust and loyalty and driving engagement.
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For many organisations, the task of choosing a content management system (CMS) happens at least once. For organisations over 25 years of age, choosing a CMS has probably happened more than once already. It is…
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In the ever-evolving landscape of digital presence, the symbiotic relationship between User Experience (UX) and Search Engine Optimisation (SEO) has become pivotal for online success. A mere decade ago, the SEO terrain was dominated by…
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Standing out from the crowd can be a struggle. Content Designer Mark Foley explains how good content design can help you do just that, while making content that is gentle on your users’ brains.
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An explanation of the five assistive technologies you should be aware of. Includes mouth or head wands, speech enabled websites, screen magnifiers, voice recognition software, and the browser.
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In the rapidly evolving world of ecommerce, measuring success goes beyond conventional metrics like sales and revenue. One often-overlooked but crucial determinant of a business's longevity and prosperity is Customer Lifetime Value (CLV). This guide…
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Keyword research is the cornerstone of a successful digital marketing strategy. In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial. Algorithms and user preferences change frequently, making it essential to…
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Enhanced E-commerce in Google Analytics 4 (GA4) offers vital insights into user purchase behaviours, aiding in the optimisation of online stores for increased conversions. This guide will delve into GA4's Enhanced Ecommerce features, from tracking…
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