Blog

Thoughts, ideas and solutions on UX, web accessibility and design

Our Humanising Technology blog is where we discuss our thoughts, ideas and solutions on experience design and delivery.

  • Tuesday, January 21, 2020

    Is your business suffering from experience drag?

    Let’s start off by asking a simple question. If you and I picked up the phone today and spoke to loads of brands—on and off the digital high street—how many of those organisations do you think would claim that, by next year, they will be competing based on the experience they offer end users?

    Alex Metcalf | Simon Norris
  • Thursday, January 9, 2020

    What's the value of prototyping in UX design?

    Oliver Rouse, UX Consultant, explores the value of prototypes in UX design, sharing examples of different formats and how these can work for you.

    Oliver Rouse
  • Tuesday, December 10, 2019

    Why are personas so important in UX design?

    Lauren Ellis, copywriter, explores how personas are used in UX design as archetypal characters who represent the needs, ambitions, goals and behaviours of a particular user segment.

  • Thursday, November 21, 2019

    Can improving our creative processes make us better humans?

    It’s time to talk process. I know, I know, it's far from the most glamorous part of being a creative, but it is important. We need to pay attention to how we do what we do and take a good look at our methods, regardless of what our final deliverable is.

    Lauren Ellis
  • Tuesday, November 12, 2019

    A free tool for improving your organisation’s customer focus

    A free tool for improving your customer focus.

    Simon Norris | Alex Metcalf
  • Monday, October 14, 2019

    How to improve your UX capability

    Great experience has no ceiling and is hard to copy. In this blog post, Simon Norris and Co-Founder - and Alex Metcalf explore how you can deliver customer experience that's light years ahead of your competition and there's little they can do about it.

    Simon Norris | Alex Metcalf
  • Wednesday, October 9, 2019

    Content strategy: Beware the chatty tone of voice

    It started off small. Bottles of vitamin water cracked jokes about curing hangovers in the supermarket queue. Shampoo bottles sassed about recycling habits (or lack thereof) when you picked them up off the shelf. Meanwhile, one unnamed milkshake brand decided that nothing says ‘dairy’ quite like, er, Danny Dyer?

    Lauren Ellis
  • Thursday, September 12, 2019

    When to consider UX illustration in experience design

    It’s an exciting time to be an illustrator in the user experience design world. Big names like Slack, Airbnb, Dropbox, Uber, Google and Facebook are doing it, and I'm hearing more and more mention of illustration within the design community.

    Emily Trotter
  • Tuesday, September 3, 2019

    AI and human symbiosis

    Chris Richards, UX designer at Nomensa, takes a look at our relationship with AI through the lens of youru.: a hypothetical app that marks the complete symbiosis of human and machine.

  • Thursday, August 22, 2019

    The business case for Customer Experience (CX)

    Simon Norris and Alex Metcalf explore how a great customer experience (CX) is a modern business imperative for commercial success.

    Simon Norris | Alex Metcalf