In her ‘Struggle For Existence’ series, Hannah Tempest, Nomensa’s Head of Experience Delivery, explores how an idea’s lifecycle might survive its environment where ideas compete “red in tooth and claw” for survival.

In Part Four ‘Beauty and Delight’, Hannah looks at the occasionally baffling aesthetic decisions in the animal kingdom and the rare triumphs and more common pitfalls of brands choosing shiny components over user experience. In the battle between limited resources and fierce competition, we can all learn to be smarter and more strategic in our decision making.

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